Brand Tone

Empowering, Motivational, Energetic, Vibrant, Confident, Assuring, Direct, Benefit-Oriented, Approachable, Supportive

Brand Values

• •Empowerment
• •Performance & Efficacy
• •Quality & Safety
• •Natural & Scientific
• •Customer-Centricity
• •Innovation
• •Wellness & Lifestyle Enhancement

Best Practices

• •Develop a Comprehensive Brand Voice Guide
• •Prioritize Benefits Over Features
• •Maintain Consistency Across All Platforms
• •Listen to Feedback and Adapt (Carefully)
• •Ensure the tone resonates with target audience aspirations and needs

Social Perception

Generally positive focusing on product effectiveness and customer service, but with some concerns regarding branding and pricing. A need for clarity and responsible messaging, focusing on the benefits rather than potentially controversial marketing tactics.

Copy Examples

• •Unlock your best self with Codie7!
• •Elevate your everyday performance and break barriers.
• •Experience energy, clarity, and positive wellness.
• •Powered By Nature, Backed By Science.
• •RISE TO THE NEXT LEVEL with Codie7 products!