Brand Tone

Professional, Empowering, and Trustworthy, with an educational and authoritative approach that also conveys luxury and quality.

Brand Values

• •Hygiene & Safety
• •Professional Quality
• •Efficacy & Innovation
• •Conscious Beauty
• •Education

Best Practices

• •Lead with Expertise: Always frame content from a place of professional knowledge. Use phrases like "As makeup artists, we know..." or "The secret to flawless skin is..." to reinforce authority.
• •Highlight the "Why": Don't just sell a product; sell the solution. Connect every product back to the core values of hygiene, safety, and efficacy. The "why" is always more compelling than the "what."
• •Use Clean & Professional Visuals: Ensure all photography and graphic design are minimalist, modern, and high-quality. The visual identity must match the premium, professional tone of the copy.
• •Educate, Don't Just Announce: Turn marketing into educational content. Create tutorials, blog posts, and videos that teach proper techniques for using and cleaning tools, reinforcing the brand's role as an expert guide.
• •Maintain a Consistent Lexicon: Consistently use keywords that reflect the brand's values: hygiene, professional, vegan, cruelty-free, handcrafted, effective, anti-bacterial, sanitize, flawless, artistry. This builds a strong, recognizable brand voice.

Social Perception

CODE Beauty is perceived as a high-quality, trustworthy, and premium specialist brand within its niche. Its association with professional makeup artist Bianca Louzado provides significant credibility. Customers view it as a solution-provider, especially for hygienic beauty tools, leading to strong brand advocacy and positive reviews for product performance.

Copy Examples

• •Your skin deserves better than dirty brushes. Our anti-bacterial solid cleanser melts away stubborn makeup in seconds, leaving your tools sanitized, soft, and ready for a flawless application. ✨ Because great makeup starts with clean brushes. #CodeBeauty #HygieneFirst
• •Experience the art of Japanese craftsmanship. The Wabi Sabi brush set, designed by a pro for you. Each dual-ended, vegan brush is handcrafted for a perfect, air-brushed finish. Invest in your artistry. #CodeBeauty #WabiSabi #MakeupBrushes
• •Founded by a professional, for the discerning enthusiast. CODE Beauty was created to finally solve the biggest problem in beauty: hygiene. Discover our range of expert tools and give your skin the care it deserves. #WhereHygieneAndBeautyCoexist
• •No more smudges. No more mess. Just perfectly defined lashes, every single time. Our Mascara Guard is the simple, genius tool you've been missing. Designed for precise, effortless application, it’s a game-changer for your eye makeup routine. #CodeBeauty #MakeupHack
• •Stop letting dirty brushes ruin your skin.