Brand Tone

friendly, compassionate, and purpose-driven

Brand Values

• •Philanthropy and Compassion
• •Quality and Craftsmanship
• •Community
• •Ethical Sourcing

Best Practices

• •Always Link Coffee to the Cause: In every piece of communication, find a way to connect the product (coffee) with the mission (animal welfare). This reinforces the brand's unique selling proposition.
• •Use "We" and "You" to Foster Community: Write in a way that makes the customer feel like part of the team. Use inclusive language like "Together, we can..." or "With your help..." to build a sense of shared purpose.
• •Maintain a Warm and Approachable Tone: Avoid overly corporate or technical jargon. The voice should be like that of a trusted, friendly fellow coffee and animal lover.
• •Highlight Quality and Ethics: Consistently mention the high quality of the beans and the ethical nature of the sourcing. This justifies the premium product and appeals to conscious consumers.
• •Tell Stories: Share specific stories about the shelters you support or the animals that have been helped. Storytelling creates an emotional connection that is far more powerful than simple statements of fact.

Social Perception

The public perceives Coco's Beans as a heartfelt and authentic brand. Customers feel good about their purchases, knowing that their money supports a noble cause. This "feel-good" factor is a powerful differentiator in a crowded coffee market. The brand is seen as trustworthy and committed, and its products are regarded as high-quality. This positive perception is a direct result of the brand's consistent messaging and its genuine dedication to its mission.

Copy Examples

• •Start your day with a purpose. Every cup of Coco's Beans helps a rescue animal find a warm bed of their own. 🐾☕ #GreatCoffeeForAGreatCause #RescueAndRoast
• •Sip, Savor, and Support. Our ethically sourced, gourmet coffee does more than just taste good—it does good. A portion of every sale is donated to animal shelters.
• •A Fresh Batch for Our Furry Friends 🐕
• •Deep, rich, and full of heart. Our Midnight Paws Dark Roast offers bold flavor notes of dark chocolate and toasted almond. It's the perfect way to recharge while making a difference in an animal's life.
• •Thank you for being part of our pack! Your purchase has just made a real difference. Enjoy your delicious coffee, knowing you've helped support our mission to give every pet a loving home.