Brand Tone

Mystical & Magical, Artistic & Creative, Personal & Heartfelt, Empowering & Intuitive, Serene & Atmospheric

Brand Values

• •Magic & Mysticism: A core belief in the unseen, the enchanting, and the power of symbols and ancient wisdom.
• •Artistry & Quality: Dedication to creating beautiful, unique, and high-quality "heirloom treasures" with attention to detail.
• •Inspiration & Wonder: Aims to evoke a sense of wonder and transport individuals to magical realms through their creations. Inspiration is drawn from nature (moonlight, stars), mythology, and historical aesthetics (Victorian era, art nouveau).
• •Ethical & Sustainable Practices: Commitment to using eco-friendly materials and collaborating with other small, ethical businesses.
• •Authenticity & Personal Connection: The brand's story is deeply intertwined with the founders' personal journey, fostering a genuine connection with their audience. They emphasize showing up daily and engaging with their community.
• •Self-Discovery & Empowerment: Encouraging individuals to explore their intuition and connect with their inner selves through tools like tarot and runes.

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document key tonal words (e.g., mystical, ethereal, intuitive, handcrafted, wonder), a brand lexicon (preferred terms and phrases related to magic, astrology, art), and "do's and don'ts" for language.
• •Immerse in the Brand's Universe: Regularly engage with Cocorrina's existing content – website, social media, product descriptions – to internalize the established voice and aesthetic. Understand the core inspirations like moonlight, Victorian era, and unseen magic.
• •Focus on Storytelling and Evocative Language: Instead of just describing products, weave narratives that tap into the sense of wonder, mystery, and personal empowerment the brand stands for. Use sensory details and metaphors related to magic, nature, and the cosmos.
• •Maintain Authenticity and Personal Connection: Reflect the founders' passion and personal journey in the copy where appropriate. Address the audience directly, fostering a sense of community and shared mystical exploration.
• •Ensure Visual and Textual Harmony: The copy should always complement the brand's highly visual and distinct aesthetic. The words must feel like a natural extension of the magical imagery presented.

Social Perception

Highly Regarded for Artistry and Quality, Trusted & Authentic, Inspirational & Evocative, Community-Focused, Confusion with Other "Cocorrina" Brands

Copy Examples

• •For a New Tarot Deck Launch: "Unlock the whispers of the cosmos. Our new [Deck Name] Tarot isn't just a deck; it's a starlit journey into your intuition. Crafted with moonlit magic and ancestral echoes, each card is a portal to discovery. Dare to listen?"
• •For an Art Print: "Adorn your sacred space with the ethereal glow of 'Lady Luna.' Let her celestial energy and whispered enchantments fill your home with wonder and serene power. More than art, it's a piece of the universe, uniquely yours."
• •For an Astrological Planner: "Chart your year by the wisdom of the stars. The Astrea Planner is your cosmic companion, guiding you through celestial tides with intention and magical insight. Embrace your destiny, written in the heavens."
• •General Brand Post (Instagram): "In every detail, a touch of magic. From the shimmer of gold foil to the stories woven into each design, we pour our hearts into creating treasures that resonate with your soul's deepest callings. What magical whispers are you seeking today? ✨"
• •Email Subject Line for a Sale/Special Offer: "A Touch of Magic Awaits ✨ Explore Our Enchanted Collection."