Brand Tone

Friendly, Approachable, Sentimental, Heartfelt, Helpful, Customer-Oriented, Enthusiastic, Celebratory

Brand Values

• •Personalization and Uniqueness
• •Connection and Relationships
• •Customer Satisfaction
• •Celebration of Special Occasions
• •Quality (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, sentimental, enthusiastic) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. For Cocomyo, this is likely people looking for heartfelt gifts for loved ones. The language should resonate with their emotions and motivations.
• •Prioritize Empathy and Emotion: Since the products are often tied to significant life events and relationships, the copy should reflect understanding, care, and the joy of connection. Use words that evoke positive feelings.
• •Be Consistent Across All Channels: Whether it's a website description, a social media post, an email, or a customer service interaction, the tone should feel like it's coming from the same friendly and caring brand.
• •Incorporate Storytelling: Share the stories behind the gifts (or encourage customers to). For example, "Celebrate the day you met with a star map as unique as your love story." This adds depth and emotional resonance, reinforcing the sentimental value of the products.

Social Perception

Positive, Gift-Oriented, Creative, Fun, Potentially Niche but Growing

Copy Examples

• •Facebook Ad (General): Turn your favorite memories into timeless treasures! ✨ From custom star maps that capture your special night to adorable pet portraits that melt your heart – find the perfect personalized gift for everyone you love at Cocomyo. Shop now and give a gift that speaks volumes! #CocomyoGifts #PersonalizedJoy #GiftIdeas
• •Instagram Post (Product Focus - e.g., Custom Mug): Morning coffee just got a whole lot sweeter! ☕❤️ Surprise them with a mug that’s uniquely theirs – featuring a cherished photo, a meaningful quote, or a fun illustration. It’s more than a mug; it’s a daily reminder of a special bond. Tap to create yours! #Cocomyo #CustomMug #PersonalizedPresent #MorningLove
• •Website Banner (Holiday Promotion): Make this [Holiday Name] unforgettable! 🌟 Discover personalized gifts that tell your story and warm their hearts. From our family to yours, find that one-of-a-kind present at Cocomyo. Order by [Date] for [Holiday] delivery!
• •Email Subject Line (Engagement): A Little Something Special Just For Them (and You!) 🎁. Email Body Snippet: Looking for a gift that’s as unique as they are? At Cocomyo, we specialize in turning moments into magic. Imagine their smile when they unwrap a [Product Example, e.g., custom keychain] made just for them! It’s the thought that counts, and a personalized touch makes it count even more.
• •Social Media Post (User-Generated Content Focused): We LOVE seeing your Cocomyo moments! 😍 Look at this incredible [Product Type, e.g., family portrait canvas] shared by our wonderful customer, [Customer Handle if permission given]! Keep sharing your personalized treasures using #CocomyoLove – you might get featured next! #CustomerLove #MadeWithLove #PersonalizedGifts