Brand Tone

warm, authentic, and nurturing

Brand Values

• •`Ohana` (Family) & Community
• •Authenticity & Connection to Hawaii
• •Quality & Comfort
• •Giving Back (Kuleana/Responsibility)
• •Creating Memories & Cherished Keepsakes
• •Sustainability and Ethical Practices

Best Practices

• •Embrace `Aloha` & `Ohana`: Consistently weave in the concepts of warmth, love, family (`ohana`), and the welcoming spirit of `aloha`. Use Hawaiian words respectfully and with clear meaning where appropriate (e.g., `keiki` for child, `mahalo` for thank you).
• •Tell Authentic Stories: Share the inspiration behind designs, the story of the brand's founding, and the impact of community giving. Authenticity builds trust and emotional connection.
• •Focus on Sensory Details & Emotion: Use descriptive language that evokes the "buttery-soft" feel of the fabrics, the beauty of Hawaiian landscapes, and the feelings of comfort, joy, and nostalgia associated with the products.
• •Maintain a Warm and Nurturing Voice: Write as if you're speaking to a friend or a fellow parent. Use inclusive language, ask questions to engage the audience, and respond with genuine warmth.
• •Visually and Verbally Align with Hawaiian Culture: Ensure that both the imagery used alongside copy and the language itself are respectful, authentic representations of Hawaiian culture. Highlight collaborations with local artists and the inspiration drawn from the islands.

Social Perception

Coco Moon Hawaii is perceived as a genuine reflection of Hawaiian culture and lifestyle, not just a brand using Hawaiian motifs superficially. This authenticity resonates with both locals and those who appreciate Hawaiian culture.

Copy Examples

• •Instagram Post (Image: Flat lay of a new swaddle design with tropical flowers): Whispers of aloha in every thread. Our newest [Print Name] swaddle is here to wrap your littlest love in the softness of Hawaiian dreams and the warmth of `ohana`. Crafted from our signature buttery-soft bamboo, it’s more than a blanket – it’s a promise of comfort and a cherished memory in the making. Welcome your keiki with a touch of island magic. #CocoMoonHawaii #HawaiianBaby #OhanaMeansFamily #MadeWithAloha #NewArrival
• •Facebook Ad (Carousel showing different products – onesie, blanket, mom robe): From tiny toes to mama’s embrace, Coco Moon Hawaii wraps your `ohana` in the gentle spirit of the islands. Discover buttery-soft baby essentials and cozy robes, all inspired by the beauty of Hawaii and designed to create lasting memories. Plus, every purchase helps us give back to our cherished local community. Share the warmth, share the aloha. Shop now and get free US shipping on orders over $100! #CocoMoonOhana #IslandInspired #BabyComfort #GivingBack #ShopSmallHawaii
• •Website Product Description (for a quilt): Snuggle into a story of Hawaii with our [Print Name] Quilt. Lovingly crafted with [number] layers of our dreamily soft bamboo fabric, this quilt is designed to be a treasured keepsake, passed down through generations. Inspired by [specific Hawaiian element, e.g., the vibrant hibiscus blooms of a Maui morning], it’s a piece of island heritage to comfort your keiki and beautify your nursery. Because the best memories are made in comfort and love. #HawaiianQuilt #NurseryDecor #KeikiEssentials #CocoMoonMemories
• •Email Newsletter Snippet (Announcing a new collaboration): Aloha `Ohana`, we’re so excited to share something truly special! We've partnered with beloved local artist [Artist's Name] to bring you the [Collaboration Collection Name] – a vibrant celebration of [theme of collaboration, e.g., Hawaii's unique marine life]. Each piece is a work of heart, blending [Artist's Style] with Coco Moon's signature softness. Discover a collection that tells a story and supports local talent, because community is at the heart of everything we do. Explore the magic... #SupportLocalArt #HawaiiCollaboration #CocoMoonLoves #IslandArtistry
• •TikTok Video Script (Fast-paced montage: baby giggling in a Coco Moon onesie, someone unboxing a gift, a local Hawaiian scene, founder smiling): (Upbeat Hawaiian-inspired music) Text Overlay 1: Softest snuggles? ✅ Text Overlay 2: Island vibes? Absolutely! 🌺🐢 Text Overlay 3: Designs that tell a story? That's us! Text Overlay 4: Giving back to our `ohana`? Always! ❤️ Voiceover (Warm, friendly): Coco Moon Hawaii: Wrapping your keiki in aloha, from our `ohana` to yours. Experience the softness, share the love! Final Text Overlay: Coco Moon Hawaii ✨ #HawaiianBaby #MadeInHawaii #SoftBamboo #AlohaSpirit