Brand Tone

Artistic & Creative, Warm & Inviting, Passionate & Adventurous, Conscious & Ethical, Appreciative (of craftsmanship & nature)

Brand Values

• •Quality Craftsmanship: Products are 'made with care, attention to detail, and to the highest quality,' traditionally loomed by artisans.
• •Artistic Expression & Collaboration: Partners with artists to create unique designs, treating towels as a 'canvas.'
• •Sustainability & Eco-consciousness: Uses organic Turkish cotton, promotes reusable packaging, and emphasizes sustainable processes.
• •Ethical Practices: Works with local craftsmen and uses traceable materials, ensuring products are safely produced (Oeko-Tex certified).
• •Versatility & Functionality: Towels are designed for multiple uses, are lightweight, quick-drying, and become softer with each wash.
• •Customer Satisfaction: Aims for customers to love their products and offers a clear return policy.
• •Passion for Travel & Discovery: The brand was 'born out of a passion for travel.'

Best Practices

• •Emphasize Storytelling: Share the narrative behind the designs, the artists, the artisan craftsmanship, and the brand's travel-inspired origins. This builds an emotional connection.
• •Use Sensory & Evocative Language: Describe the softness of the cotton, the lightweight feel, the quick-drying quality, and the visual appeal of the unique designs to engage the senses. Words like 'airy,' 'luxe,' 'vibrant,' 'golden homage' are good examples.
• •Highlight Key Values Consistently: Regularly integrate terms related to 'artisan-made,' 'organic,' 'sustainable,' 'eco-friendly,' 'artist collaboration,' and 'Turkish heritage' across all platforms.
• •Maintain a Tone of Inspired Wanderlust: Connect the products to experiences – travel, escape, adventure, peaceful moments. Use phrases that evoke a sense of discovery and beauty.
• •Showcase Versatility with Purpose: Instead of just listing uses, paint a picture of how the towel enhances different activities (e.g., 'Your daily escape to the Riviera awaits. Just roll out this golden homage to Mayan culture and Boho style.' or 'Use yours as a luxe bath towel, beach blanket, yoga mat... or whatever else you can dream up.')

Social Perception

Customers generally perceive Cocoloom products as high-quality, aesthetically pleasing, and unique. The brand is seen as one that values art and craftsmanship due to its artist collaborations and emphasis on artisan-made goods. There's an appreciation for the eco-friendly aspects, such as organic cotton and reusable packaging. The connection to Turkish heritage and traditional looming techniques adds to the perceived authenticity and quality.

Copy Examples

• •Headline: Unfold Your Next Adventure. Our Artisan-Crafted Turkish Towels Are More Than Just Softness – They're a Canvas for Your Life. Body: Woven with passion by Turkish artisans and designed in collaboration with visionary artists, each Coco Loom towel is an invitation to explore. Lightweight, quick-drying, and endlessly versatile. Where will yours take you?
• •Social Media Post: 'Meet the 'Here in Peace' towel, a dreamy oceanic reflection by artist Sadi Tekin. Crafted from the softest organic Turkish cotton, it’s your reminder to find beauty in every wave. #CocoLoom #ArtisanCrafted #EcoLuxury #TurkishTowel'
• •Product Description Snippet: 'More than just a towel, it’s a piece of art, a travel companion, and a commitment to sustainable style. Made with 100% organic Turkish cotton and the touch of artisan hands, each wash only enhances its incredible softness and absorbency. Pack light, live fully.'
• •Email Subject Line: Wander Often, Wander Beautifully: New Artistic Towels Inside! Email Body Snippet: 'At Coco Loom, we believe everyday essentials should inspire. Our latest collection, born from a love of travel and artistry, brings unique, hand-loomed Turkish towels designed to journey with you. Discover designs that tell a story.'
• •Brand Story Snippet: 'From the bustling bazaars of Turkey to your tranquil moments of escape, Coco Loom is woven from a passion for authentic craftsmanship and artistic collaboration. We partner with local artisans and contemporary artists to bring you towels that are as unique and adventurous as you are, all while honoring sustainable practices and the beauty of natural materials.'