Brand Tone

Passionate & Concerned, Friendly & Approachable, Positive & Optimistic, Informative & Helpful, Playful & Creative, Ethical & Transparent

Brand Values

• •Sustainability
• •Eco-consciousness
• •Ethical Production
• •Health & Natural Living
• •Community & Partnership
• •Quality & Beauty
• •Honesty

Best Practices

• •Embrace "Eco-Passion": Consistently communicate with genuine enthusiasm and concern for environmental issues. Let the passion for sustainability shine through in every piece of content.
• •Keep it "Coco-Playful" (Judiciously): Continue using brand-specific puns and lighthearted language where appropriate (e.g., "coconutty," "coco-customised") to maintain a unique and memorable voice, but balance it with the seriousness of the mission.
• •Focus on "We" not "Me": Use inclusive and community-focused language. Frame the brand and its customers as partners in a shared mission for a healthier planet.
• •Be "Sustainably Informative": Educate the audience about the benefits of the products, the problems with plastic, and practical ways to live more sustainably. Provide value beyond just selling.
• •Maintain Visual-Verbal Harmony: Ensure that the warm, natural, and positive visual aesthetic of the brand (as seen on Instagram and the website) is consistently matched by equally warm, natural, and positive language in all written communications.

Social Perception

Cocoboo Life likely aims to be perceived as a genuine, mission-driven brand that offers attractive and practical alternatives to plastic. Customers who purchase from them are likely aligned with values of sustainability, environmentalism, and healthy/natural living. The brand positions itself as a partner in making a positive impact, inviting customers to journey with us in making a positive impact with more responsible consumer behaviour. Their messaging suggests that customers appreciate the unique designs, lasting quality and earth-friendly ethos of the products.

Copy Examples

• •Headline (Website Banner/Social Media Ad): Love Your Planet, One Bowl at a Time. Discover beautiful, handcrafted coconut homewares from Cocoboo Life – where sustainability meets style.
• •Product Description Snippet (for a Coconut Bowl): Say goodbye to plastic and hello to paradise! Our [Product Name] coconut bowl isn't just a stunning addition to your kitchen; it's a little piece of reclaimed nature, lovingly handcrafted to bring joy to your meals and kindness to our Earth. Join the Cocoboo Life family and eat happy!
• •Instagram Caption (Image of someone enjoying a smoothie bowl): Sun-kissed mornings taste better with Cocoboo Life ☀️🥥. Fuel your day the natural way and help us turn the tide on plastic waste. What’s in your coco-creation today? #CocobooLife #SustainableLiving #EatClean #CoconutBowl #EcoFriendly
• •Email Subject Line (for a promotion): Coco-Yeah! 🎉 Special Treats for Our Earth-Loving Tribe!
• •About Us Snippet (for a brochure or social media): We’re Cocoboo Life, and we’re nuts about our planet! Born from a love for nature and a big concern about plastic, we’re on a mission to make eco-friendly living beautiful and accessible for everyone. Join us in choosing a kinder way. #CocoCommitted