Brand Tone

Elegant, aspirational, and focused on achieving a natural, sun-kissed glow. The tone should evoke a sense of luxury and self-care.

Brand Values

• •Natural Beauty
• •Self-Care
• •Luxury
• •Confidence
• •Radiance

Best Practices

• •Emphasize natural tanning and sun-kissed glow without promoting skin lightening.
• •Focus on the brand's unique selling points compared to other 'Cocoa Glow' products.
• •Use language that conveys a sense of luxury and self-care.
• •Incorporate user-generated content (if available) to build trust and social proof.
• •Maintain a consistent brand voice across all platforms, differentiating from other similar brands.

Social Perception

The brand needs to establish a clear and distinct identity separate from other 'Cocoa Glow' products, particularly in the realm of tanning rather than skin lightening. The desired social perception is one of a luxury tanning brand that promotes natural beauty and self-care.

Copy Examples

• •"Discover the secret to a radiant, sun-kissed glow with Cocoa Glow. Our unique formula will leave your skin feeling nourished and looking beautifully bronzed."
• •"Indulge in the luxurious experience of Cocoa Glow and unlock your skin's natural radiance. Get that perfect summer glow, all year round."
• •"Cocoa Glow: Where natural beauty meets effortless tanning. Achieve a flawless, bronzed complexion without compromising your skin's health."
• •"Elevate your self-care routine with Cocoa Glow. Experience the difference of a truly luxurious tanning experience that enhances your natural beauty."
• •"Embrace the sun-kissed goddess within. Cocoa Glow gives you the confidence of a perfect tan, naturally and beautifully."