Brand Tone

Aspirational & Luxurious, Playful & Fun, Approachable & Welcoming, Trendy & Fashion-Forward, Confident & Stylish

Brand Values

• •Quality & Exclusivity: Offering high-end designer clothing and ensuring product quality.
• •Customer Experience: Providing excellent personal service, both online and offline, with fast shipping and easy returns.
• •Style & Trendiness: Curating the most current and fashionable items for children.
• •Joy & Imagination: The name "Superstellar" and the tagline "Aim for the moon, dress like a star" suggest a focus on the magic and potential of childhood.
• •Heritage & Trust: Building on over 30 years of experience in children's fashion (as Coccinelle).

Best Practices

• •Embrace "Playful Luxury": Always balance sophisticated, high-fashion language with a touch of fun, wonder, and approachability. Avoid being overly formal or too casual. The tagline "Aim for the moon, dress like a star" is a great anchor.
• •Focus on the Child's Shine: Frame copy around the child being the "superstar." Use empowering and uplifting language that speaks to both the parent's desire for quality and the child's vibrant personality.
• •Highlight Exclusivity and Quality, Subtly: Mention designer names and the luxurious nature of the products, but weave it into a narrative of style, comfort, and making special moments even more memorable.
• •Maintain a Consistent Vocabulary: Develop a list of brand-aligned words and phrases (e.g., "stellar," "shine," "superstar," "magic," "exclusive," "curated," "trendy," "little icon," "adventure"). Use them consistently across all platforms.
• •Visuals and Copy Synergy: Ensure the tone of the copy always matches the style of the visuals. If the image is playful, the copy should echo that. If it's a more elegant flat lay, the copy can be slightly more sophisticated but still approachable. The "Superstellar" brand identity was designed to allow for diverse content while reflecting a unique identity that spans from sophisticated to playful, always with a touch of luxury.

Social Perception

Positive: Customers generally have a very high opinion of Superstellar, frequently citing excellent service, fast delivery, and high-quality, beautiful clothing. The brand is seen as a reliable source for luxury children's wear. Go-To Destination: Perceived as a key store in Rotterdam and beyond for exclusive children's fashion. Trendy and Desirable: The brands they stock and their social media presence position them as a place for fashionable children's items.

Copy Examples

• •Shine brighter than the city lights ✨ Our latest [Brand Name] collection just landed, bringing runway-ready style to your little superstar. Aim for the moon, dress like a star! #SuperstellarKids #LuxuryFashion #KidsStyle #NewCollection #[DesignerBrand]
• •Hello, Future Icons! Discover enchanting new arrivals from the world's most beloved designers. Unbox joy, style, and a touch of Superstellar magic. Shop Now & Let Them Sparkle!
• •🚀 Stellar Styles Have Arrived! Be the First to Explore [Designer Brand]'s New Kids' Collection! Get ready to explore a universe of style! At Superstellar, we believe every child is a star. That's why we've curated the latest exclusive pieces from [Designer Brand] – perfect for their next adventure or shining moment. Personal service, stellar fashion.
• •Weekend vibes in full effect! 😎✨ Dressing little legends in head-to-toe [Designer Brand] from Superstellar. Who's ready to play in style? #Superstellar #KidsFashion #DesignerKids #LuxuryPlaytime #OOTDkids #FunFashion
• •Give Your Little Star the Luxury They Deserve. Superstellar brings you exclusive collections from Gucci, Fendi, Moncler & more. For over 30 years, we've been dressing Rotterdam's trendiest kids. Experience our personal touch and find their next favorite outfit. Shop online or visit our flagship store! #SuperstellarFashion #LuxuryForKids #DesignerChildrenswear #RotterdamShopping