Brand Tone

Aspirational & Adventurous, Conscious & Passionate, Community-Oriented, Slightly Inconsistent Messaging

Brand Values

• •Love for Nature & Exploration
• •Creativity & Wearable Art
• •Adventure & Connection to the Outdoors
• •Continuous Evolution & Customer Collaboration

Best Practices

• •Always Weave in Nature & Adventure: Regardless of the product, connect it back to the core values of exploration, natural beauty, and the spirit of adventure.
• •Maintain an Optimistic and Passionate Voice: The copy should consistently reflect enthusiasm for travel, nature, and the brand's products.
• •Engage the Community: Continue to foster a sense of community by asking questions, encouraging user-generated content, and being responsive, reinforcing the idea that customers are part of the Coastline journey.
• •Highlight sustainability efforts and ethical practices consistently across all platforms.
• •Showcase customer stories and experiences related to their adventures with Coastline apparel.

Social Perception

Coastline is perceived as a brand that celebrates nature, adventure, and community, with a focus on sustainable and ethical practices. They aim to inspire a sense of connection to the outdoors through their apparel.

Copy Examples

• •What story will you wear today?
• •Explore our new collection inspired by the breathtaking landscapes of Patagonia!
• •Join our community of adventurers and share your Coastline moments using #CoastlineAdventures.
• •Every Coastline purchase supports sustainable practices and protects our planet.
• •Discover wearable art that captures the essence of your favorite destinations.