Brand Tone

Casual and Laid-back, Lifestyle-oriented, Simple and Direct

Brand Values

• •Appreciation for Coastal Lifestyle
• •Comfort and Casual Style
• •Self-expression
• •Simplicity

Best Practices

• •Develop a Brand Voice Guide: Define key adjectives for your tone (e.g., "relaxed," "adventurous," "sun-kissed," "witty") and list words/phrases to use and avoid.
• •Know Your Audience: Understand who you're talking to. A surfer in their 20s might respond to different slang and references than a family looking for beach vacation souvenirs. Tailor the casual tone accordingly.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, or a customer service email, the tone should feel familiar and aligned with the "Coastline" vibe.
• •Use Storytelling (Even Small Bits): Instead of just listing features, evoke the feeling of the coast. "This tee feels like that perfect, sun-drenched afternoon by the shore."
• •Keep it Authentic and Relatable: Use natural language that resonates with the laid-back, genuine feel of a coastal lifestyle. Avoid overly corporate jargon or a tone that feels forced. If humor is used, ensure it aligns with the easygoing nature of the brand.

Social Perception

Niche Appeal, Generic or Emerging

Copy Examples

• •Product Ad (T-shirt): "Ride the vibe. Our latest wave tee is softer than sand and cooler than a sea breeze. Grab yours and carry the coast wherever you go. 🌊 #CoastlineStyle #BeachLife"
• •Social Media Post (General): "Sunsets and high tides. What does your perfect coastal day look like? Share your dream escape below! 👇 #CoastalLiving #OceanLover #Coastline"
• •Email Subject Line: "Just In: Fresh Styles to Sea-ze the Day! ☀️"
• •Website Banner: "Wear the Weekend. Discover apparel inspired by the endless horizon. Shop Coastline."
• •Product Description Snippet (Hoodie): "Wrapped in the warmth of your favorite beach memories. This hoodie isn't just soft, it's a saltwater soul essential. Perfect for dawn patrols or sunset chills."