Brand Tone

Vibrant & Enthusiastic, Friendly & Approachable, Descriptive & Evocative

Brand Values

• •Passion for the Coast
• •Customer Satisfaction
• •Quality & Uniqueness
• •Joy & Escapism

Best Practices

• •Embrace "Beachy" Language: Consistently use words and phrases that evoke the sea, sand, and sun. Think "sun-kissed," "ocean breeze," "salty hair," "tidal treasures," "waves of joy."
• •Maintain Enthusiasm: Infuse copy with genuine excitement and love for the coastal lifestyle. Use exclamation points appropriately and convey a sense of delight.
• •Focus on Feeling: Describe not just the products, but the feelings they evoke – relaxation, happiness, freedom, connection to nature.
• •Be Visually Descriptive: Use vivid language that helps the audience imagine the colors, textures, and scenes associated with the products and the coastal theme.
• •Keep it Friendly and Inclusive: Address the audience in a warm, welcoming manner, making them feel part of a community of fellow beach lovers. Use "you" and "we" to foster connection.

Social Perception

Positive Customer Experiences, Appreciation for Design and Quality, Responsive Customer Service, Niche Appeal, Social Media Engagement, Australian Presence

Copy Examples

• •Dive into happiness! 🌊 Our new collection of vibrant beach towels has arrived to add a splash of coastal joy to your sunny days. #CoastalPassion #BeachLife
• •Home is where the ocean whispers. ✨ Transform your space into a seaside sanctuary with our unique, beach-inspired decor. Feel the calm, embrace the coast. #OceanDecor #CoastalLiving
• •Wrap yourself in the warmth of a thousand sunsets. Our cozy, sea turtle-themed blankets are perfect for those breezy beach evenings or snuggling up at home. 🐢 #SeaTurtleLove #BeachComfort
• •Let your style reflect your spirit! ☀️ Our latest coastal jewelry pieces are here to bring a touch of ocean magic to your everyday look. Shine on, beach lover! #BeachyKeen #CoastalStyle
• •Escape the ordinary. Embrace the extraordinary. 🏖️ At Coastal Passion, we're obsessed with bringing you the brightest, most beautiful beach-inspired treasures. What's your coastal passion? #BeachifyYourLife