Brand Tone

Gentle, caring, and authentic. Evokes a sense of calm, natural beauty, and handcrafted quality.

Brand Values

• •Natural Quality
• •Handcrafted Care
• •Customer Well-being
• •Sustainability/Eco-consciousness
• •Affordable Luxury

Best Practices

• •Focus on Sensory Language: Use descriptive words that evoke the calming scents, gentle textures, and natural origins of your products (e.g., creamy lather, zesty citrus, warm amber, silky smooth).
• •Emphasize Natural Ingredients & Processes: Consistently highlight the natural, handcrafted, small-batch, and chemical-free aspects of your products, reinforcing authenticity and care.
• •Showcase Customer Testimonials: Share positive reviews and experiences to build trust and demonstrate the effectiveness of your products.
• •Maintain a Caring & Gentle Tone: Use language that conveys empathy, understanding, and a genuine desire to enhance customer well-being.
• •Highlight Eco-Friendly Practices: Communicate your commitment to sustainability by emphasizing eco-friendly ingredients, packaging, and production methods.

Social Perception

The brand is perceived as offering high-quality, natural, and affordable skincare and home products that promote self-care and well-being. It is also seen as eco-conscious and dedicated to artisan craftsmanship.

Copy Examples

• •Hand-poured in small batches, it’s a little pot of coastal calm for your skin.
• •Discover affordable luxury, lovingly made.
• •Each of our handcrafted soaps and body treats is a testament to this belief, made with pure ingredients to soothe your skin and calm your mind.
• •We lovingly craft each soap, scrub, and candle, believing that self-care should be a serene and joyful experience, rooted in the goodness of the earth.
• •Experience the gentle touch of nature with our handcrafted soaps, made with skin-loving ingredients for a soothing and calming experience.