Brand Tone

Value-driven, accessible, exciting, savvy, clear, straightforward, and customer-focused. Friendly and Enthusiastic, Practical and Direct, Community-Oriented.

Brand Values

• •Value for Money
• •Accessibility/Inclusivity
• •Variety (Potentially)
• •Convenience
• •Trustworthiness (Crucial for a new store)

Best Practices

• •Develop a Brand Voice Guide: Define your primary tone (e.g., "Friendly & Value-Focused"), secondary tones (e.g., "Exciting" for promotions, "Reassuring" for support), keywords to use, and words to avoid. Share this with anyone creating content.
• •Focus on Customer Benefit: Always frame your copy around "What's in it for the customer?" Instead of just listing features, highlight how the offer saves them money, time, or provides a desired product affordably. (e.g., "Save 50% and enjoy [benefit]" vs. "50% off").
• •Clarity and Transparency are Key: Especially for an "offers" site, ensure all terms, conditions, and pricing are crystal clear. Avoid jargon or misleading statements. This builds trust, which is paramount for a new store.
• •Maintain Consistency Across All Channels: Whether it's your website, future emails, or eventual social media, the tone should feel like it's coming from the same brand. This builds recognition and reinforces your brand identity.
• •Review and Refine: Periodically review your copy. Does it still align with your intended tone and values? Is it resonating with your target audience (once you start getting feedback)? Be prepared to adapt as you learn what works.

Social Perception

Customers should ideally perceive "Clube das Ofertas" as a go-to source for genuine savings, a trustworthy platform, and perhaps an exciting place to discover new deals.

Copy Examples

• •Website Banner (Launch): "Welcome to Clube das Ofertas! 🎉 Your new home for incredible deals is officially open. Discover savings you'll love!"
• •Product Category Description: "Unlock Daily Savings! Explore our [Product Category] and find top-quality items at prices that make you smile. Smart shopping starts now."
• •Email Subject Line (for future newsletter): "🔥 Hot Deals Alert! Don't Miss Out on This Week's Exclusive Offers at Clube das Ofertas!"
• •Social Media Post (once active): "Why pay more? At Clube das Ofertas, we bring you the best products at unbeatable prices. What amazing deal are you hoping to find today? Let us know! #ClubeDasOfertas #SmartShopping #Deals"
• •Call to Action Button: "Shop Smart, Save Big!" or "Grab This Deal!" or "Join the Offers Club"