Brand Tone

Enthusiastic & Passionate, Value-Oriented & Accessible, Friendly & Approachable, Story-Driven, Conscious (emerging)

Brand Values

• •Value for Money
• •Discovery & Curation
• •Quality Assurance
• •Customer Accessibility
• •Sustainability (aspirational)
• •Family & Community

Best Practices

• •Embrace Mining & Treasure Language: Consistently use words like unearth, discover, hidden gems, treasure, mine to reinforce the brand's unique curation process and the idea of finding something special.
• •Highlight Value & Affordability Clearly: Always connect the finds back to unbeatable prices, bargain, affordable, or smart shopping to appeal to the core motivation of the target audience.
• •Weave Stories into Descriptions: Share brief, engaging details about the item's potential history or style. This adds personality and distinguishes items from mass-produced new clothing.
• •Subtly Integrate Sustainability: When relevant, remind customers that choosing pre-loved items is a step towards reducing fashion's carbon footprint, aligning with the brand's aspirational value.
• •Use Enthusiastic & Approachable Language: Maintain a friendly, welcoming tone that reflects the brand's family-owned nature and passion for discovering fashion treasures.

Social Perception

A family-owned online consignment shop based in New York that offers cheap, affordable, and quality fashion online for women, men, and kids.

Copy Examples

• •Take pride in combing.
• •Unearth these fashion treasures.
• •Excited to offer.
• •Mining stylish, exceptional pieces.
• •Join our fashion-loving family!