Brand Tone

friendly, helpful, and inspiring

Brand Values

• •Quality
• •Customer-Centric Service
• •Approachable Style
• •Community
• •Affordability

Best Practices

• •Maintain a Friendly and Approachable Tone: Always write as if you are talking to a friend. Use "you" and "we" to create a personal connection.
• •Focus on the Feeling, Not Just the Features: Instead of just describing a garment's fabric, talk about how it feels to wear it and the confidence it inspires.
• •Encourage Interaction: Ask questions in your social media captions and emails to foster engagement and build a sense of community.
• •Highlight Versatility and Practicality: Show your customers how they can get the most out of their purchases by suggesting different ways to style a piece for various occasions.
• •Be Consistent Across All Channels: Ensure that the tone and language used on your website, social media, and in-store signage are all aligned to create a cohesive brand experience.

Social Perception

The public perception of Cloque Boutique is overwhelmingly positive. Customers view it as a reliable source for stylish and quality clothing. The brand is perceived as trustworthy and having excellent customer service. The social media engagement, including likes and positive comments, indicates a loyal and appreciative customer base. The boutique is seen as a valuable local business in its community and a dependable online retailer.

Copy Examples

• •Meet your new weekend essential! ☀️ This versatile knit can be dressed up with a skirt and boots or down with your favorite denim. How would you style it? Let us know below! #cloqueboutique #newarrival #weekendstyle
• •Tired of clothes that don't make you feel amazing? At Cloque Boutique, we believe in fashion that fits your life and your style. Discover our curated collection of beautiful, wearable pieces and enjoy free shipping on orders over $200. Shop now and find your new favorite outfit! ✨
• •Hello, sunshine! ☀️ Our new spring collection has officially landed. Think vibrant colours, lightweight fabrics, and styles you'll want to live in. Explore the collection and refresh your wardrobe for the new season!
• •The dress you'll reach for again and again. Our 'Sienna' knit dress is the perfect blend of comfort and chic. Made from the softest fabric, it's the perfect piece for those days when you want to look put-together with minimal effort. See why our customers are loving it!
• •Effortlessly elegant, this satin midi skirt is a true wardrobe hero. The luxurious fabric drapes beautifully, while the elasticated waistband ensures a comfortable fit. Pair it with a simple cami for a sophisticated evening look or a chunky knit for a stylish daytime ensemble. A timeless piece you'll treasure for seasons to come.