Brand Tone

Professional and Trustworthy, Accessible and Approachable, Results-Oriented and Modern, Caring and Customer-Focused

Brand Values

• •Accessibility
• •Effectiveness and Quality
• •Safety
• •Innovation
• •Customer Satisfaction
• •Ecological Responsibility

Best Practices

• •Prioritize Clarity and Transparency: Clearly explain treatments, potential outcomes, and any pre or post-care instructions. Avoid jargon where possible, or explain it simply.
• •Balance Professionalism with Warmth: While highlighting medical expertise and technology, maintain an approachable and empathetic voice that understands client needs and concerns.
• •Focus on Benefits, Not Just Features: Instead of only mentioning "advanced laser technology," explain how it benefits the client (e.g., "more comfortable," "effective on more skin types," "longer-lasting results").
• •Be Authentic and Relatable: Use language that resonates with the target audience. Share real (positive) client testimonials when possible and appropriate.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, advertisements, and in-clinic communication is aligned to build a cohesive brand identity.

Social Perception

Positive, with mixed/negative feedback related to treatment effectiveness and service issues. Growing brand recognized in the Chilean laser hair removal market.

Copy Examples

• •Experience the confidence of smooth, hair-free skin. At Clínica Belenus, our certified professionals and advanced laser technology deliver safe and effective results. Book your free trial session today!
• •Tired of temporary solutions? Discover long-lasting smoothness with Clínica Belenus. Our state-of-the-art laser hair removal is closer than you think. Find a clinic near you.
• •Invest in yourself with Clínica Belenus. We combine medical expertise with accessible treatments to help you achieve your aesthetic goals. Learn more about our promotions!
• •Join over 250,000 satisfied clients who chose Clínica Belenus for effective and safe laser hair removal. Your journey to smoother skin starts here.
• •More than just hair removal, it's a boost of confidence. Clínica Belenus offers personalized treatments with the latest technology. Feel the Belenus difference.