Brand Tone

informative, caring, and reassuring

Brand Values

• •Safety and Purity
• •Efficacy
• •Natural Ingredients
• •Innovation
• •Customer Happiness and Well-being
• •Accessibility/Affordability

Best Practices

• •Prioritize "Safe" and "Gentle" Language: Consistently use words like "gentle," "safe," "dermatologically tested," "hypoallergenic," "no harmful ingredients" to reinforce the core value of safety.
• •Emphasize "Happy Skin, Happy Face": Integrate this tagline or its sentiment into various communications to connect healthy skin with overall happiness and confidence.
• •Be Informative and Educational: Clearly explain the benefits of key ingredients and the "RX3 Action" (Repair, Refine, Reshield) to build trust and demonstrate expertise.
• •Maintain a Caring and Reassuring Voice: Address customer concerns (like sensitivity) proactively and frame product benefits in terms of solving problems and promoting skin health and comfort.
• •Highlight Natural Ingredients and Scientific Backing: Balance the appeal of natural ingredients with the reassurance of clinical testing and technological advancements in formulation.

Social Perception

Trusted for Sensitive Skin, Effective for Specific Concerns, Good Value, Focus on "Asian" Beauty Standards, Positive Brand Image

Copy Examples

• •Experience the gentle touch of nature with Clinelle. Our [Product Name] is crafted with clinically tested, natural ingredients, and is free from 7 harmful chemicals, because we believe your skin deserves only the purest care. Reveal your naturally radiant skin, happily.
• •Worried about [Specific Skin Concern, e.g., dryness, dullness]? Our RX3 Action formula in [Product Name] works to Repair, Refine, and Reshield your skin. Dermatologically tested for even the most sensitive skin, so you can feel confident and comfortable every day. Happy Skin, Happy Face.
• •Unlock your skin's true potential with Clinelle's [Product Line, e.g., WhitenUp Range]. Formulated with [Key Ingredients] and our '7 Secrets to Happy Skin,' it’s designed to [Benefit, e.g., brighten and even out skin tone] safely and effectively. Because healthy skin is beautiful skin.
• •At Clinelle, your skin's health is our priority. That's why our [Product Name] is 100% dermatologically tested and free from parabens, artificial coloring, and fragrances. Just effective, gentle care for your happy, healthy face.
• •Join the thousands who trust Clinelle for their sensitive skin. Our [Product Name], like all our products, is made with the promise of '7 No's' – ensuring a pure and soothing experience. Discover the joy of truly happy skin.