Brand Tone

Sophisticated & Refined, Health-Conscious & Mindful, Playful & Creative, Approachable & Inclusive, Celebratory & Fun

Brand Values

• •Quality & Craftsmanship
• •Natural Ingredients
• •Health & Wellness
• •Authentic Experience
• •Inclusivity & Enjoyment
• •Innovation

Best Practices

• •Always Emphasize Natural Quality: Consistently highlight the use of real botanicals, the distillation process, and the absence of artificial ingredients to reinforce the 'premium' and 'natural' aspects of the brand.
• •Maintain a Sophisticated yet Approachable Voice: Use language that speaks to the craft and quality of the mocktails while remaining inviting and inclusive, avoiding overly technical jargon.
• •Inspire and Encourage Creativity: Regularly share recipe ideas, garnish tips, and encourage user-generated content to foster a sense of fun and community around the products.
• •Focus on the 'Why' – The Mindful Choice: Connect the products to the benefits of a non-alcoholic lifestyle (health, clarity, inclusivity) without being preachy. Frame it as a positive and enjoyable choice.
• •Be Visually Consistent: Ensure that all visual content (photography, videography, graphics) aligns with the brand's refined, natural, and vibrant aesthetic. This is crucial for platforms like Instagram and TikTok.

Social Perception

Positive Overall, Great Alternative to Alcohol, High-Quality Ingredients, Growing Brand in a Popular Market, Fun and Engaging, Good for Social Occasions

Copy Examples

• •Sip on sophistication, skip the alcohol. Our award-winning non-alcoholic Gin & Tonic offers all the classic botanical notes you love, crafted for your mindful moments. #CleverMocktails #RefreshinglyReal
• •Unlock a world of vibrant flavor without compromise. Made with natural botanicals and distilled in authentic copper stills, every Clever Mocktail is a celebration in a can. What will your Clever Moment be today? #BeClever #AlcoholFreeJoy
• •Your gatherings just got an upgrade! With our ready-to-sip mocktails, everyone gets to enjoy a delicious, crafted drink. From zesty Margaritas to refreshing Mojitos, discover your new favorite. #ShareTheClever #MocktailHour
• •Embrace a healthier lifestyle without sacrificing taste. Our gluten-free, low-calorie mocktails are bursting with natural flavors. Feel good about what you're drinking. #DrinkClever #WellnessSips
• •Don't just make a drink, make a statement. Our Pink G & Tonic is the perfect blend of floral notes and refreshing fizz. Tag us in your #CleverCreations – we love to see your style! @clevermocktails