Tono de Marca

Trustworthy & Authoritative, Caring & Empathetic, Educational & Transparent, Clean & Pure

Valores de Marca

• •Safety & Health
• •Efficacy
• •Transparency
• •Integrity
• •Cruelty-Free
• •Made in the USA
• •Ecological Responsibility
• •Community & Inclusivity
• •Giving Back

Mejores Prácticas

• •Prioritize "Ingredients with Intention": Always lead with the philosophy of carefully selected, purposeful ingredients. Explain *why* certain ingredients are used and, just as importantly, why common irritants are excluded.
• •Maintain a Trustworthy and Empathetic Tone: Write with authority but also with genuine care and understanding for the challenges faced by individuals with sensitive skin. Avoid overly clinical or fear-based language; instead, focus on positive solutions and empowerment.
• •Educate and Be Transparent: Consistently offer educational content about skin health and ingredients. Ensure all product information clearly lists ingredients and their purpose, reinforcing transparency.
• •Highlight Credibility: Regularly reference founder expertise (Dr. Flora Stay, Dr. Tahani Williams) and dermatologist recommendations where appropriate to build and maintain trust.
• •Focus on Purity and Safety: Consistently use terms like "clean," "pure," "gentle," "hypoallergenic," and "fragrance-free." Emphasize commitments to being cruelty-free, made in the USA, and using recyclable packaging to reinforce core values.

Percepción Social

Trusted Resource for Sensitive Skin, Dermatologist Recommended, High Quality Ingredients, Problem Solver, A Bit Pricier but Worth It for Some

Ejemplos de Copy

• •Headline: Finally, Skincare That Understands Your Sensitive Skin. Body: Tired of guesswork and irritation? At Cleure, we believe in "Ingredients with Intention." Discover our dermatologist-recommended, fragrance-free formulas designed to soothe, protect, and deliver real results for even the most delicate skin. Your journey to calm, healthy skin starts here.
• •Headline: Clean & Pure. That’s the Cleure Promise. Body: Experience the relief of personal care products formulated without common irritants like parabens, sulfates, and fragrances. Just gentle, effective ingredients you can trust. Because your skin deserves the best, naturally.
• •Headline: Don't Just Manage Your Sensitive Skin. Nurture It. Body: Cleure offers more than just hypoallergenic products; we offer peace of mind. Founded by Dr. Flora Stay, our mission is to provide transparent, effective solutions that support your skin's health from the inside out. Explore our range, from gentle cleansers to soothing oral care.
• •Headline: The Secret to Happy Skin? Ingredients with Intention.™ Body: We meticulously select every ingredient for its specific benefit to your skin, leaving out anything that could cause irritation. Gluten-free, salicylate-free, and always cruelty-free. See the Cleure difference.
• •Headline: Recommended by Dermatologists. Loved by Sensitive Skin. Body: Join the community of individuals who have found lasting relief and radiant health with Cleure. Our educational resources and transparent formulations empower you to make the best choices for your skin. Shop our award-winning sensitive skin solutions today.