Tono de Marca

Proud & Passionate, Friendly & Approachable, Humorous & Quirky, Authentic & Local

Valores de Marca

• •Community
• •Local Pride/Civic Pride
• •Authenticity
• •Entrepreneurial Spirit
• •Quality & Local Production
• •Giving Back

Mejores Prácticas

• •Always Circle Back to "Cleveland Pride": Whether it's a product description, social media post, or "About Us" copy, ensure the core message of celebrating Cleveland is evident or easily inferred.
• •Use Relatable, Everyday Language: Avoid overly corporate or formal jargon. Keep the tone conversational and friendly, as if talking to a neighbor.
• •Inject Local Humor and References (Authentically): Incorporate nods to well-known Cleveland landmarks, sayings, or quirks that resonate with the local audience. Ensure it feels genuine and not forced.
• •Highlight Community and Local Impact: Regularly share stories or information about community involvement, support for local artisans, and the "Made in Cleveland" aspect to reinforce authenticity and local values.
• •Be Engaging and Responsive on Social Media: Interact with followers in a friendly and approachable manner, reflecting the brand's down-to-earth personality. Respond to comments and messages promptly and personally.

Percepción Social

CLE Clothing Co. is widely perceived as a champion of Cleveland pride, making it "cool to wear your love for our city on a T-shirt." Customers and the community see them as more than just a clothing store; they are an "icon in the city for locals and tourists alike." They are viewed as a local business that genuinely supports its community and other local makers. The brand resonates with both locals and those who have moved away but still feel a connection to Cleveland. Their designs are often seen as fun, quirky, and reflective of Cleveland's unique character and humor. There's an appreciation for their commitment to local production and giving back.

Ejemplos de Copy

• •Rep your roots. Wear your heart on your sleeve (literally). Our latest [Product Name] is pure Cleveland, through and through. #CLEPride #ShopLocalCLE
• •From the West Side Market to the shores of Erie, we've got that Cleveland spirit stitched into every design. What makes YOU proud to be from The Land? #ThisIsCLE #ClevelandLove
• •Warning: Wearing this tee may cause spontaneous high-fives from fellow Clevelanders. rock the pride with our new [Funny T-Shirt Slogan] T-shirt! #ClevelandHumor #MadeInCLE
• •More than just a city, it's a community. We’re proud to print our gear right here in Cleveland and support our fellow local makers. Thanks for keeping it local! #SupportLocalCLE #ClevelandCommunity
• •Spreading Cleveland Pride, One T-Shirt at a Time. That’s been our mission since 2008. Grab your piece of The Land and show the world what Cleveland is all about. #CLEClothing #ClevelandProud