Brand Tone

Dual: Educational, Trustworthy, and Accessible for CBD/Wellness products; Connoisseur-focused and Experiential for THC/Cannabis products.

Brand Values

• •Quality and Purity
• •Natural Wellness
• •Community and Collaboration
• •Security and Trust

Best Practices

• •Segment Your Messaging: Clearly distinguish between communications for CBD (wellness, accessible, educational) and THC (connoisseur, experiential, premium). Use different keyword sets and tones for each audience to avoid confusion and meet regulatory requirements.
• •Anchor Everything in "Quality" and "Clarity": Whether describing a potent flower or a calming CBD oil, the core values of quality, purity, and transparency should be the common thread. Use phrases like "expertly crafted," "lab-tested," "pure ingredients," and "unparalleled quality" consistently.
• •Lead with the Benefit: For CBD products, focus on the solution—"find your calm," "manage pain," "sleep better." For THC products, focus on the experience—"unique flavor profile," "potent effects," "a new level of enjoyment."
• •Leverage Customer Testimonials: Social proof is powerful. Regularly feature positive reviews and testimonials in marketing materials, especially those that highlight product effectiveness and great customer service, as this reinforces trust and quality perception.
• •Maintain a Professional and Clean Aesthetic: The brand name "Clear Natural" suggests a clean, minimalist, and trustworthy image. All copy, from website text to social media captions, should be well-written, free of errors, and presented in a clean format to reflect this professional brand identity.

Social Perception

Positive, with high customer satisfaction regarding product effectiveness, quality, and excellent customer service. Perceived as a legitimate and credible player within the New York cannabis market and CBD communities.

Copy Examples

• •Find your calm in the middle of chaos. Our Full-Spectrum CBD Oil is crafted from nature to help you manage daily stress and find your center. Pure, lab-tested, and transparent—because your wellness deserves nothing less. Tap to explore the natural path to a clearer mind. #ClearNatural #CBDWellness #FindYourCalm #NaturalHealth
• •The Art of Cultivation. The Science of Potency. Discover Gusher, an expertly crafted hybrid with 29% THC. Experience a symphony of sour tropical fruits and creamy cookies in every bud. Cultivated with precision, powered by Clear Natural. Available exclusively at select New York dispensaries. #LJCannabis #PremiumFlower #NYCannabis
• •Don't Let Stress Run Your Day. Long days and mounting pressure can take a toll. Reclaim your peace of mind with Clear Natural CBD. Our customers use our Orange Kush CBD to feel exponentially better from stress and anxiety. Ready for a clearer, calmer you? Shop now for 15% off your first order.
• •Why "Natural" is in Our Name. At Clear Natural, "natural" isn't just a word—it's our promise. From the sun-grown hemp fields to our clean extraction process, every drop of our CBD oil is designed to bring you the purest wellness experience possible. We believe in transparency, which is why we third-party lab test every batch. See our latest reports and discover the Clear Natural difference.
• •Fresh drop! Our latest collaboration with L&J Cannabis is now at Statis Cannabis in the Bronx. Explore top-tier strains like the legendary Obama Runtz (22% THC). Stop by and ask your budtender for flower powered by Clear Natural. #NYWeed #CannabisCommunity #ClearNatural