Brand Tone

Artisanal & Passionate, Elegant & Minimalist, Sensory & Evocative, Conscious & Caring, Approachable & Warm

Brand Values

• •Quality Craftsmanship
• •Natural & Sustainable
• •Aesthetic & Design
• •Customer Experience & Wellbeing
• •Authenticity & Irish Heritage
• •Passion

Best Practices

• •Embrace Sensory Language: Consistently use vivid, evocative descriptions that appeal to the sense of smell and the emotions or moods the scents create. Focus on the *experience* of the product.
• •Highlight Irish Craftsmanship & Natural Qualities: Regularly mention that products are hand-poured in Ireland, made with soy wax, and are eco-friendly. This reinforces authenticity and conscious values.
• •Maintain a Clean & Elegant Visual and Verbal Aesthetic: Ensure all copy, like the product design, is uncluttered, sophisticated, and focuses on simplicity and quality. Avoid overly casual slang or overly technical jargon.
• •Weave in the "Little Luxuries" & Ritual Enhancement Narrative: Frame products as accessible indulgences that elevate daily routines and contribute to a sense of calm and well-being.
• •Share the Passion: Let the founder's passion for fragrance, design, and quality shine through in storytelling, whether it's about scent inspiration, the making process, or the brand's journey.

Social Perception

A provider of high-quality, luxurious products; Eco-conscious and natural; Aesthetically pleasing; Creator of beautiful and unique scents; A reputable Irish brand; Offering good customer service

Copy Examples

• •Instagram Post (New Scent Launch): Introducing 'Morning Dew' - our newest hand-poured soy candle. Imagine a gentle Irish dawn, cool air alive with the scent of fresh grass and a hint of wild mint. Crafted to bring a moment of serene calm to your busy day. Light it, breathe deep, and let your space transform. #CleanSlateIreland #HandmadeLuxury #SoyCandles #IrishMade #NewScent #MorningRitual
• •Website Product Description (Diffuser): Elevate your everyday with our Signature Reed Diffuser. Each one is a carefully blended olfactory journey, designed in Dublin to subtly fragrance your home for weeks. Made with an eco-friendly base and the finest fragrance oils, it’s a simple, timeless piece to enhance your space and soothe your senses. Just uncap, immerse the reeds, and let the gentle aroma envelop you.
• •Email Newsletter (Workshop Promotion): Unleash Your Inner Chandler! Join Nicole, founder of Clean Slate, for an intimate candle-making workshop. Discover the art of scent blending and create your own bespoke soy wax candle, handcrafted by you, with love. It's more than a workshop; it's an experience, a chance to indulge in a little luxury and creativity. Limited spots available – book your Dublin workshop experience today!
• •Facebook Ad (Brand Awareness): Searching for that perfect, eco-friendly ambiance? Clean Slate Ireland offers luxurious, hand-poured soy wax candles and home fragrances, made with passion in Dublin. Our scents are inspired by nature and designed for your well-being. Discover your new favourite 'little luxury' and transform your home into a sanctuary. Shop now at cleanslate.ie.
• •Product Tagline/Short Bio: Clean Slate: Handcrafted Irish home fragrances. Simple, sustainable luxury for your everyday rituals.