Brand Tone

Youthful & Energetic, Trustworthy & Reassuring, Inclusive & Positive, Educational & Empowering

Brand Values

• •Clean & Safe Ingredients
• •Effectiveness
• •Sustainability & Eco-Friendliness
• •Inclusivity
• •Teen-Focused & Empowering
• •Giving Back
• •Transparency

Best Practices

• •Speak Their Language (Authentically): Use current, positive teen-relevant slang and references where appropriate, but avoid trying too hard or sounding inauthentic. Keep it light, optimistic, and relatable. The voice should feel like a supportive older friend or cool, understanding parent.
• •Balance "Clean" with "Effective": Always highlight both key selling propositions. Teens want products that work; parents want products that are safe. The copy needs to reassure both.
• •Emphasize Empowerment & Individuality: Frame products as tools that help teens feel confident and express themselves. Highlight gender neutrality and the ability to choose scents that match their personality.
• •Be Transparent and Educational (Simply): Clearly explain the benefits of "clean" ingredients (e.g., "aluminum-free means no clogged pores") without being overly scientific or preachy. Short, digestible facts work best.
• •Integrate Values Consistently: Weave in mentions of sustainability, cruelty-free practices, and any give-back initiatives naturally within product descriptions, social posts, and "About Us" sections to reinforce the brand's ethical stance.

Social Perception

Generally, teens and their parents perceive the brand positively as a safe, effective, and "cool" alternative to conventional personal care products. The emphasis on natural, non-toxic ingredients and the "mom-founded" story resonates well with parents seeking safer options for their children.

Copy Examples

• •Headline (Social Media/Web Banner): "Ditch the Stink, Not Your Values. ✨ Clean Deodorant for Teens That Actually Works. #CleanAge #TeenDeo #NaturallyCool"
• •Instagram Post Caption: "Your day is packed: school, practice, friends, repeat. 🌪️ Need a deodorant that keeps up AND keeps it clean? @CleanAgeOfficial is aluminum-free, packed with good stuff, and smells amazing (ask your armpits 😉). Power through your day, your way! #CleanIngredients #TeenLife #MadeForYou #SustainableSwag"
• •Facebook Ad (Targeting Parents): "Give your teen the fresh start they deserve. Clean Age offers safe, effective, and mom-approved personal care. No harsh chemicals, just happy, healthy teens. Learn more about our clean promise. [Link] #ParentApproved #SafeForTeens #CleanRoutine #WorryFree"
• •TikTok Video Concept Intro: "Real talk: Finding a natural deodorant that *actually* works for teens can be a struggle. 😩 But guess what? We got you! 👇 #CleanAgeChallenge #TeenApproved #NoMoreBO #EcoFriendly"
• •Product Page Snippet (for "Waves" scent): "Catch that endless summer vibe 🌊. Our 'Waves' deodorant brings the beach to your pits (minus the sand!) with a subtle hint of coconut and sunshine. Made clean, for every teen. 100% recyclable, 100% awesome. #GenderNeutral #GoodVibesOnly #CleanBeauty"