Brand Tone

Problem-solving, Reassuring, Caring, Empathetic, Practical, Informative, Friendly, Approachable, Trustworthy, and Down-to-Earth.

Brand Values

• •Protecting Homes
• •Pet Welfare
• •Enhancing Pet-Owner Relationships
• •Simplicity and Ease of Use
• •Made in the USA & Recyclable Materials
• •Customer Satisfaction
• •Giving Back

Best Practices

• •Focus on the 'Less Damage. More LOVE.' Philosophy: Ensure all copy ultimately ties back to this core message of reducing household damage to enhance the joy of pet ownership.
• •Speak from Experience (The Pet Owner's Perspective): Continue to use language that shows understanding and empathy for the challenges pet owners face, as inspired by the founder's story.
• •Prioritize Clarity and Simplicity: Explain product benefits and installation in a straightforward, easy-to-understand manner, avoiding jargon.
• •Maintain a Helpful and Positive Voice: Even when addressing a problem (pet damage), frame the solution positively, focusing on peace of mind and a harmonious home.
• •Show, Don't Just Tell (Especially on Visual Platforms): Continue to use visuals (customer photos, videos) that reinforce the product's effectiveness and unobtrusive design, and ensure the copy complements these visuals by highlighting key benefits like 'blends with any decor' or 'easy to install.'

Social Perception

Effective Solution, Good Value, Aesthetic Consideration, Caring Company, and Reliable (with some limitations).

Copy Examples

• •Love your pet, not the scratches? Our clear Door Shield lets your home's beauty shine through while keeping those playful paws from leaving their mark. Less damage, more love – it’s that simple.
• •Your furry friend doesn't mean to redecorate, but those enthusiastic greetings can take a toll! Clawguard offers an easy-to-install, made-in-the-USA solution to protect your doors and keep your pet's paws safe from splinters. Breathe easy, your home is protected.
• •From zoomies to anxious moments, our Heavy Duty protectors are here for it all. Because a peaceful home means a happier pet and an even happier you. Discover the difference Clawguard makes.
• •Keep your rental deposit and your sanity! Clawguard’s nearly invisible shields defend your furniture and window sills without cramping your style. Smart, simple, and pet-approved.
• •We get it. Your pet is family. That’s why we created Clawguard – born from a pet owner's need, just like yours. Protect your home, cherish your pet, and say goodbye to scratch-related stress.