Brand Tone

informative, trustworthy, and health-conscious

Brand Values

• •Natural & Pure
• •Quality & Efficacy
• •Sustainability
• •Customer Well-being
• •Transparency
• •Scientific Approach (for ingredients)

Best Practices

• •Prioritize Clarity and Information: Clearly explain the benefits and ingredients of each product. Avoid overly technical jargon where possible, or explain it simply. Focus on how the product helps the customer achieve their health goals.
• •Emphasize Natural and Pure Aspects: Consistently use terms like "natural," "plant-based," "vegan," "free from additives," and "organic" (where applicable) to reinforce this core value.
• •Highlight Quality and Trust Markers: Regularly mention "Made in Germany," quality certifications (GMP, ISO), high bioavailability, and sustainable practices to build and maintain trust.
• •Maintain a Supportive and Empowering Voice: Frame messages around helping customers achieve "well-being," "vitality," and "balance." Position the brand as a partner in their health journey.
• •Ensure Visual Consistency: While this is about copywriting, ensure that the accompanying visuals (on social media, website, ads) align with the natural, clean, and trustworthy tone of the copy. Product shots should be clear, and lifestyle imagery should reflect health and nature.

Social Perception

The perception is that of a provider of natural, vegan, and effective supplements, with an emphasis on quality and sustainability.

Copy Examples

• •Headline: Unlock Your Natural Vitality. Body: Tired of artificial additives? CLAV supplements are 100% vegan, harnessing the power of nature with scientifically understood ingredients for your optimal well-being. Discover pure, effective support.
• •Headline: German Quality, Naturally Potent. Body: Experience the CLAV difference. Our supplements are crafted in Germany under strict quality standards (HACCP, GMP, ISO 9001) using high-bioavailability, natural ingredients. Because your health deserves the best.
• •Headline: Sustainable Wellness, Inside & Out. Body: At CLAV, we believe in nurturing both your health and the planet. Our vegan supplements come in recyclable amber glass, packed with the pure goodness of nature. Feel good, consciously.
• •Headline: Your Key to a Balanced Life. Body: Feeling out of sync? CLAV’s expertly formulated supplements, like our popular 'Balance Find Inner Peace' with Ashwagandha and 5-HTP, are designed to support your body's natural harmony and well-being.
• •Headline: Empower Your Health Journey. Body: CLAV provides natural, vegan supplements to support your specific wellness goals – from boosting energy with our Vitamin B Complex to enhancing recovery. Take control of your vitality, the natural way.