Tono de Marca

warm, inviting, and elegantly approachable

Valores de Marca

• •Quality & Craftsmanship
• •Natural & Eco-Friendly
• •Simple Luxury
• •Family & Community
• •Customer Satisfaction
• •Wellness & Ambiance

Mejores Prácticas

• •Emphasize "Simple Luxury" and Approachability: Use warm, inviting language that speaks to the quality and elegance of the products without being intimidating or exclusive. Highlight how these luxurious scents can be an everyday enjoyment.
• •Showcase the "Handcrafted" and "Natural" Angles: Consistently mention the small-batch, handmade process, the use of soy wax, natural ingredients, and eco-friendly practices. This reinforces quality, care, and health-consciousness.
• •Tell the "Family-Run, Canadian" Story: Weave in the narrative of being a women-owned, family-run business based in Toronto. This builds trust, authenticity, and a connection with customers who want to support local and small enterprises.
• •Focus on Sensory Experience and Emotion: Use descriptive adjectives and evocative language to help customers imagine the scents and the feelings they inspire (e.g., "cozy," "uplifting," "calming," "transformative"). Connect fragrances to moods and moments.
• •Maintain a Helpful and Informative Voice: When appropriate (like in blog posts or product descriptions), provide useful information about product benefits (e.g., why soy is better, how to use a diffuser effectively), positioning the brand as a knowledgeable and caring source.

Percepción Social

Clarri Hill is perceived as a reputable, local Canadian brand that delivers high-quality, beautifully scented home fragrance products. Customers appreciate the natural ingredients, the handcrafted aspect, and the simple luxury they provide. The family-owned and women-run narrative likely resonates positively with consumers who value supporting small, local businesses. Mentions in lifestyle publications further solidify their image as a provider of quality, aesthetically pleasing products that enhance home ambiance.

Ejemplos de Copy

• •Headline: Hand-Poured Serenity. Discover Clarri Hill. Body: Crafted with love in Toronto, our soy candles and diffusers transform your home into a sanctuary. Experience the simple luxury of natural, timeless fragrances. #ClarriHill #HandmadeLuxury #SoyCandlesCanada
• •Headline: More Than a Scent. It's a Feeling. Body: At Clarri Hill, we believe in the power of fragrance to uplift and soothe. Our family-run business handcrafts each natural soy candle and reed diffuser, infusing quality and care into every pour. What mood will you create today? #SimpleLuxury #EcoFriendlyHome #ShopLocalToronto
• •Headline: Why Soy? Better For You, Better For Your Home. Body: Breathe easy with Clarri Hill. Our clean-burning soy wax candles are made with eco-friendly, locally sourced ingredients and 100% cotton wicks. Enjoy timeless scents, naturally. Learn more on our blog! [Link to blog post about soy candles] #NaturalLiving #SoyGood #ClarriHillWellness
• •Headline: Gift the Glow of Handcrafted Quality. Body: Looking for the perfect, thoughtful gift? A Clarri Hill candle or diffuser, handmade in small batches in Canada, offers a touch of everyday luxury and a truly memorable scent experience. Woman-owned, family-run, and crafted with passion. #GiftIdeas #CanadianMade #SupportSmallBiz
• •Headline: Your Daily Ritual, Elevated. Body: From your morning routine to unwinding in the evening, let Clarri Hill’s exquisite fragrances create the perfect ambiance. Our natural essential oils, room sprays, and hand creams bring a touch of simple luxury to every moment. #HomeFragrance #SelfCareSunday #ClarriHillMoments