Brand Tone

Passionate, Artisanal & Appreciative, Elegant & Stylish, Customer-Centric & Empowering, Direct & Informative

Brand Values

• •Craftsmanship
• •Quality
• •Unique Design
• •Customer Satisfaction
• •Empowerment & Confidence
• •Creativity
• •Elegance/Style

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (passionate, artisanal, empowering, elegant), core values (craftsmanship, quality, unique design, empowerment, customer satisfaction), approved vocabulary (e.g., "handmade," "artisan," "crafted," "unique," "empower," "confidence"), and things to avoid. Share this with anyone creating content.
• •Prioritize "Handmade" and "Quality": Ensure these core values are woven naturally into product descriptions, social media captions, and 'About Us' narratives. Use descriptive language that evokes the care and skill involved in creating the shoes.
• •Focus on Empowerment and Confidence: Frame product benefits around how the shoes make the wearer feel. Use language that inspires confidence and celebrates individuality and style, aligning with the mission to "empower women."
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the imagery is elegant and highlights craftsmanship, the copy should echo this sophistication and attention to detail.
• •Engage Authentically: When interacting with customers online (comments, messages), maintain the established brand tone. Be passionate, helpful, and appreciative, reinforcing the customer-centric value.

Social Perception

Provider of high-quality, stylish, handcrafted women's footwear. Interest in the products, particularly regarding design and purchase details. The primary perception is shaped by the brand's own curated online presence.

Copy Examples

• •Headline: Step into Your Story. Discover Claouky Handmade Shoes. Body: More than just footwear, each pair of Claouky shoes is a testament to unique design and the artisan's touch. Crafted with passion, designed to empower. Find your perfect expression. #ClaoukyHandmade #ArtisanShoes #EmpowerYourStep
• •Headline: Elegance, Handcrafted. Beauty, Redefined. Body: At Claouky, we believe in the power of exceptional craftsmanship. Our handmade shoes are meticulously created to bring you unparalleled quality and style, ensuring you walk with confidence. Explore the collection. #HandmadeLuxury #ClaoukyStyle #ConfidentSteps
• •Headline: The Art of Shoemaking, The Heart of Your Style. Body: Fall in love with shoes that are as unique as you are. Claouky offers exquisite, handmade designs, blending timeless techniques with contemporary elegance. It’s not just a shoe, it’s a Claouky. #UniqueDesign #QualityCraftsmanship #StyleStatement
• •Headline: Feel the Difference of Handmade. See the Impact on Your Style. Body: Every stitch, every detail, carefully considered. Claouky handmade shoes are crafted for women who value quality, artistry, and the confidence that comes from wearing something truly special. What will your Claoukys say about you? #ArtisanCrafted #FeelTheDifference #ClaoukyWoman
• •Headline: Your Journey, Beautifully Shod. Body: Claouky handmade shoes are designed to accompany you on every confident step of your journey. We blend passion with precision, creating footwear that’s both a comfort and a statement. Discover the collection and walk beautifully. #HandmadeElegance #StepInConfidence #ClaoukyJourney