Brand Tone

Sophisticated & Elegant, Confident & Authoritative, Passionate & Appreciative (of craftsmanship), Aspirational yet Accessible, Informative & Detail-Oriented

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Durability & Longevity
• •Attention to Detail
• •Customer Satisfaction
• •Tradition (in shoemaking)

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Why" Not Just "What"
• •Prioritize Quality over Quantity in Descriptions
• •Maintain Visual-Textual Harmony
• •Review and Refine Regularly

Social Perception

Positive for Quality and Design, Seen as a Premium/Luxury Brand, Appreciation for Craftsmanship, Good Value for the Price Point, Trustworthy

Copy Examples

• •Headline (Website Banner/Ad): "Experience Enduring Style. Discover Clan Shoes – Where Craftsmanship Meets Legacy."
• •Instagram Caption (Product Shot): "Meticulously handcrafted from the finest full-grain leather, our [Shoe Name] Oxford is more than a shoe – it's a statement of timeless elegance. Each stitch tells a story of dedication. #ClanShoes #HandcraftedLuxury #MensStyle #LeatherCraftsmanship"
• •Email Subject Line (New Collection): "Introducing the Artisan Collection: Uncompromising Quality, Timeless Design."
• •Facebook Post (Brand Story Snippet): "For us, shoemaking is an art form passed down through generations. It's about patience, precision, and an unwavering commitment to creating footwear that not only looks exceptional but endures. What does craftsmanship mean to you? #ClanLegacy #ArtisanMade #QualityFootwear"
• •Product Description Snippet: "The [Shoe Name] Loafer: Constructed with a traditional Blake stitch for enhanced flexibility and a sleek profile, these loafers are shaped from supple calfskin leather, ensuring both comfort and distinguished style from day one."