Brand Tone

Nurturing, Empathetic, Playful, Enthusiastic, Reassuring, Gentle, Modern, and Aspirational.

Brand Values

• •Comfort & Softness
• •Emotional Well-being & Support
• •Quality & Safety
• •Versatility & Functionality
• •Community & Connection
• •Innovation

Best Practices

• •Embrace 'The Hug': Consistently use warm, nurturing, and empathetic language. Words like 'hug,' 'comfort,' 'support,' 'gentle,' and 'care' should be woven throughout all copy. The tagline 'The Pillow That Hugs You Back' should inspire the surrounding content.
• •Speak to the Senses (Especially Touch): Use vivid, evocative words to describe the pillow's softness and texture. 'Cloud-like,' 'mushy,' 'squishy,' 'weightless,' 'buttery-soft bamboo' help the customer imagine the feeling.
• •Maintain a Touch of Playful Enthusiasm: Incorporate lighthearted, trendy language and emojis where appropriate (especially on social media) to reflect the 'viral' and desirable nature of the product. Keep the energy positive and exciting.
• •Highlight Versatility through Storytelling: Instead of just listing features, share relatable scenarios and stories of how the pillow benefits different people in various situations (e.g., an IVF warrior's comfort, a child's travel companion, a student's dorm essential).
• •Reinforce Quality and Trust: Subtly remind customers of the quality materials (OEKO-TEX® bamboo) and unique technology ('Cloud Technology') to build trust and justify the premium feel of the brand, without sounding overly technical.

Social Perception

Highly Positive among Users, Trendy & Desirable, Giftable, Supportive & Understanding, Good Quality.

Copy Examples

• •Headline: Sink into Serenity. Your Cloud Awaits. Body: Life’s a lot. Your pillow shouldn’t be. Experience the huggable softness of the Claire de Lune Cloud Pillow. Made with sensory-safe bamboo and our unique Cloud Technology, it’s more than comfort – it’s calm, delivered. (Tone: Nurturing, Reassuring)
• •Social Media Post: Officially obsessed! ☁️ Our Cloud Pillows are flying off the shelves (again!). Grab yours before they vanish and discover why everyone’s calling it “emotional support in squishy form.” #ClaireDeLunePillows #CloudComfort #ViralPillow #MustHave (Tone: Playful, Enthusiastic, Trendy)
• •Product Description Snippet: Crafted for Dreamers, Designed for Life. Our OEKO-TEX® certified bamboo Cloud Pillow isn't just unbelievably soft; it's your versatile companion. From quiet moments of recovery to exciting travel adventures, feel the Claire de Lune difference. Washable. Lovable. Absolutely Unforgettable. (Tone: Reassuring, Versatile, Aspirational)
• •Email Subject: A Little Cloud of Happiness, Just For You. Body: You deserve the softest, most supportive hug. Our Cloud Pillow is designed to be just that. Perfect for sensitive skin, cozy naps, and those moments you just need a little extra comfort. Treat yourself or someone you love to the magic of Claire de Lune. (Tone: Gentle, Nurturing, Personal)
• •Ad Copy for Gifting: The Gift That Says 'I Get It.' Whether it's for a new mom, a student heading to college, or your bestie needing a boost, the Claire de Lune Cloud Pillow is a hug they can keep. Ultra-soft, endlessly comforting, and a little bit magical. Give the gift of cloud-like serenity. (Tone: Empathetic, Gift-focused, Nurturing)