Brand Tone

Trendy, Approachable, and Style-Conscious

Brand Values

• •Style & Trendiness
• •Comfort & Practicality
• •Quality & Value
• •Individuality & Self-Expression
• •Passion for Sneakers

Best Practices

• •Know Your Audience Deeply: Understand the language, aspirations, and style preferences of your target demographic (trendy women). Use slang or colloquialisms if appropriate and authentic to this audience (e.g., "cop," "kicks," "vibe"), but ensure clarity.
• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., "Playful yet Chic," "Confident & Empowering," "Friendly & Relatable"). Include "words we use" and "words we avoid" lists. Share this with everyone who creates content.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or customer service interaction, the tone should feel cohesive and recognizably "CL11."
• •Emphasize "You" and Benefits: Focus copy on the customer ("your style," "your adventures") and how the sneakers benefit them (e.g., "all-day comfort," "make a statement," "versatile for any look") rather than just listing features.
• •Stay Authentic to Your Values: Ensure your copy genuinely reflects the brand's core values of style, comfort, quality, individuality, and passion for sneakers. If you say you're "founded by passion," let that enthusiasm shine through in your wording. Avoid overly formal or generic corporate language.

Social Perception

As a New and Emerging Brand, Trendy and Fashionable, Accessible Style, Focused on Women, Reliable (from a technical standpoint), Limited Independent Reviews

Copy Examples

• •Headline: Step Up Your Style. Step Into CL11. Body: "Tired of choosing between killer looks and all-day comfort? Don't. Our latest CL11 collection fuses head-turning designs with a feel-good fit, so you can own your day, every day. Find your perfect pair and let your style do the talking. #CL11Sneakers #UrbanStyle #SneakerLove"
• •Headline: From Brunch to Boardwalk: CL11 Sneakers Have You Covered. Body: "Life’s too short for boring shoes! Whether you’re keeping it casual or dialing up the chic, our versatile CL11 sneakers are your new go-to. With fresh designs and oh-so-comfy soles, where will your CL11s take you today? ✨ #CL11Everywhere #VersatileStyle #ComfortIsKey"
• •Headline: Dare to be Different. Dare to be CL11. Body: "Unleash your inner style icon with our audacious CL11 Creeper collection. Bold platforms, unique textures, and a vibe that’s all you. Ready to make a statement? Your sneakers are waiting. 😉 #CL11Creepers #AudaciousStyle #BeUnique"
• •Headline: New Arrivals! 🔥 Your Sneaker Obsession Just Got Real. Body: "Heads up, sneakerheads! The freshest CL11 drops have landed. Think eye-catching metallics, chic pastels, and timeless classics reinvented. Founded by true sneaker lovers, for true sneaker lovers. Which pair will you cop? Link in bio! #CL11New #SneakerAlert #MustHaveKicks"
• •Headline: CL11: Great Style Shouldn't Break the Bank. Body: "We believe amazing style, quality, and comfort should be for everyone. That’s why CL11 offers trend-setting sneakers at prices you’ll love. Step into durable, fashionable footwear designed for all your adventures. Quality you can feel, style you can own. #CL11Value #FashionForHer #SmartStyle"