Brand Tone

Trendy and Youthful, Direct and Assertive, Informal and Engaging, Aspirational but Accessible

Brand Values

• •Affordability: 'Low cost, high attitude' is a core message. The emphasis on sales and accessible price points is clear.
• •Trendiness: The brand focuses on offering the latest styles and 'most requested items of the moment.'
• •Empowerment/Confidence: The messaging suggests that their clothing helps women express their style and feel good about themselves.
• •Convenience: Offering multiple payment options (including cash on delivery and Klarna) and fast shipping are highlighted.

Best Practices

• •Know Your Audience, Speak Their Language: Understand the slang and communication style of your target demographic (young, fashion-conscious women) and incorporate it naturally.
• •Emphasize Value Beyond Price: While 'low cost' is key, always tie it back to the 'high attitude' – the confidence, style, and feeling the clothes provide.
• •Be Direct and Action-Oriented: Use strong verbs and clear calls to action. Avoid overly passive or formal language.
• •Maintain a Consistent Voice Across Platforms: Whether it's a witty Instagram caption, a short TikTok video, or website copy, the core personality – trendy, confident, accessible – should shine through.
• •Address Feedback (Internally and Externally): While maintaining a confident external tone, internally acknowledge and address the negative feedback regarding quality and service. Improving these aspects will ultimately strengthen the brand's perception more than any copywriting can alone. If service and quality improve, this can then be subtly woven into messaging (e.g., 'New and improved quality checks!').

Social Perception

Budget-Friendly Fashion Source with mixed reliability due to inconsistent product quality and customer service.

Copy Examples

• •Instagram Post Caption: Stop scrolling, start slaying! 🔥 Your weekend look just dropped. Shop the [Item Name] now before it’s gone! Link in bio. #Civico09 #NewCollection #OOTD #LowCostHighAttitude
• •TikTok Video Concept: Quick cuts of different ways to style a new dress. Text overlay: Same dress, 3 vibes. Which one are you? ✨ Civico09 - Style that doesn’t break the bank. #StyleHack #AffordableFashion #Civico09Babe
• •Website Banner: NEW ARRIVALS ARE HERE! 🔥 Turn heads, not your wallet. Shop the latest trends now!
• •Email Subject Line: 💅 Psst... Your next favorite outfit is waiting (and it's on sale!)
• •Product Description Snippet (for a bold jumpsuit): Dare to be you. This jumpsuit isn't for the faint of heart. It's for the confident, the bold, the woman ready to own the room. And the best part? Killer style, zero regrets on the price tag. Civico09: High attitude, low cost.