Brand Tone

Authentic & Passionate, Edgy & Urban, Community-Focused, Knowledgeable & Resourceful, Direct & Unfiltered (at times)

Brand Values

• •Creativity & Self-Expression
• •Authenticity
• •Quality
• •Community
• •Accessibility

Best Practices

• •Know Your Audience Deeply: Understand the slang, motivations, and communication style of the street art and graffiti community. Speak their language authentically.
• •Embrace the Edge, But Be Inclusive: While the tone is edgy and urban, ensure the core messages of creativity and community are welcoming to aspiring artists as well as seasoned veterans.
• •Show, Don't Just Tell: Use visuals (artist work, product action shots) to reinforce the brand's values and tone. Let the art do some of the talking.
• •Stay Authentic and Passionate: Let the genuine love for street art shine through in all communications. Avoid overly corporate or generic marketing speak. If you feature artists, let their voice come through too.
• •Develop a Tone of Voice Guide: Create a simple internal guide with keywords, phrases to use/avoid, and examples of on-brand copy. This helps ensure consistency across all platforms and content creators. For example, using words like "fresh," "dope," "piece," "bombing" (contextually and carefully), while avoiding overly formal or bland language.

Social Perception

Specialized Retailer, Supporter of the Arts, Resource Hub, Credible & Knowledgeable

Copy Examples

• •Instagram Post (New Product): "Fresh drop just hit the shelves. 🔥 The new [Brand Name] markers are here to bleed color onto your next piece. Sharp lines, no compromise. Tag a writer who needs these. #CircusNetwork #GraffitiGear #StreetArtSupplies #NewArrival"
• •Website Banner (Promotion): "Uncap Your Vision. 💣 Dive into our massive paint restock. All the hues you need to make your statement. Shop now, create forever. [Link]"
• •Facebook Ad (Community Focus): "More than a shop, we're a scene. 👊 Supporting the artists pushing boundaries. Check out our latest blog feature on [Artist Name] and the tools they use to conquer concrete canvases. #CircusNetworkFamily #StreetArtCulture #ArtistSpotlight"
• •Email Newsletter Subject (Exclusive Offer): "Your Walls Are Waiting. Exclusive Ink Drop Inside + Artist Tips 🤫"
• •Product Description (Edgy & Direct): "[Product Name] Spray Caps: Don't just tag, dominate. These caps deliver the precision and flow you demand. No clogging, just pure, unadulterated spray. Get yours and get up."