Brand Tone

Artisanal & Passionate, Authentic & Traditional, Elegant & High-Quality, Exclusive & Unique, Friendly & Approachable (on social media)

Brand Values

• •Craftsmanship
• •Quality Materials
• •Chilean Identity/Heritage
• •Durability & Longevity
• •Originality & Artistry

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., artisanal, authentic, elegant, passionate) and provide examples of do's and don'ts for writers.
• •Prioritize "Handmade" and "Chilean Origin": Consistently weave these core values into product descriptions, social media posts, and marketing materials. Use phrases like "Hecho a mano en Chile," "Artisan-crafted," "Chilean leather."
• •Focus on Storytelling: Share the stories behind the designs, the artisans, the materials, or the inspiration drawn from Chilean culture. This reinforces authenticity and passion.
• •Use High-Quality, Evocative Language: Choose words that reflect the premium nature of the products. Words like "meticulous," "finest leather," "enduring," "unique artistry," "heritage," and "timeless" can convey elegance and quality.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual branding (e.g., sophisticated photography, clean website design). All brand communications, across all platforms, should speak with the same voice.

Social Perception

A provider of high-quality, artisanal Chilean leather belts. Potential brand confusion with another company requires clear differentiation. The market for handcrafted leather goods in Chile appears to be appreciated, with other brands also promoting similar values of artisanship and local production.

Copy Examples

• •Headline: Cinturarte: Wear a Piece of Chilean Art. Body: Each Cinturarte belt is more than an accessory; it's a testament to Chilean craftsmanship. Hand-stitched, from the finest leather, designed to tell your story. Discover the art of true handmade quality. Call to Action: Explore Our Collections.
• •Headline: Crafted by Hand, Designed for Life. Body: At Cinturarte, we believe in tradition and quality that endures. Our leather belts are meticulously handcrafted in Chile, ensuring a unique piece that ages beautifully with you. Call to Action: Find Your Perfect Belt.
• •Headline: The Soul of Chile, Buckled Around You. Body: Experience the passion of Chilean artisans with every Cinturarte belt. Unique designs meet timeless leatherwork, creating an exclusive accessory that speaks of heritage and style. Call to Action: Shop Authentic Chilean Craftsmanship.
• •Headline: Beyond the Belt: An Emblem of Artistry. Body: Cinturarte isn't just about holding things up; it's about elevating your style with genuine leather artistry. Feel the difference of a belt made with dedication, passion, and Chilean hands. Call to Action: Discover Handcrafted Elegance.
• •Headline: Invest in Timeless Style. Handcrafted in Chile. Body: Forget fleeting trends. A Cinturarte leather belt is an investment in enduring quality and unique design. Each piece is a celebration of artisanal skill, ready to accompany you for years to come. Call to Action: Own a Cinturarte Original.