Tono de Marca

Respectful and Empathetic, Supportive and Helpful, Professional and Trustworthy, Modern and Open

Valores de Marca

• •Dignity and Honor: Ensuring that every deceased person receives a worthy tribute.
• •Customer-Centricity: Focusing on helping clients find a tangible and personal memory, being open and modern in their approach.
• •Quality and Craftsmanship: Offering unique, high-quality products, sometimes in collaboration with artists.
• •Accessibility and Support: Providing clear information, good customer service, and aiming for the best market prices.
• •Inclusivity: Offering products for both human and pet remains, recognizing pets as family members.

Mejores Prácticas

• •Prioritize Empathy and Respect: Always use language that is gentle, understanding, and acknowledges the grief of the customer. Avoid overly commercial or insensitive phrasing.
• •Be Clear, Supportive, and Informative: Provide all necessary information in a straightforward and helpful manner. The goal is to ease the burden on the customer, not add to their stress.
• •Highlight Quality and Dignity: Emphasize the craftsmanship of the urns and their role in providing a dignified final tribute.
• •Maintain a Professional yet Approachable Demeanor: While the subject is serious, the tone should still be accessible and human. Avoid overly somber or overly casual language.
• •Be Consistent Across All Platforms: Ensure that the same respectful, supportive, and professional tone is used on the website, social media, email communications, and any other customer touchpoints.

Percepción Social

Customers generally perceive the brand positively, as reflected in Trustpilot ratings where URNES-FUNÉRAIRES and URNA-CINERARIA are rated as Excellent. They are seen as a provider of a necessary service during difficult times, offering a way to find a tangible memory. The emphasis on collaboration with artists suggests a perception of offering unique and personalized options. The satisfied or refunded policy and customer service availability likely contribute to a perception of trustworthiness.

Ejemplos de Copy

• •Headline: Honoring Your Loved One, Supporting You Always. Body: In these tender moments, finding the perfect tribute can be a source of comfort. We are here to help you choose a meaningful cinerary urn that beautifully honors the memory of your loved one, with the care and respect they deserve.
• •Headline: A Lasting Embrace: Cinerary Urns Crafted with Love and Dignity. Body: Each life is a unique story. Our collection of cinerary urns, created with skilled artisans, offers a way to cherish that story and keep their memory close. Discover a tangible symbol of love that endures.
• •Headline: For Cherished Companions: Pet Urns to Remember Your Furry Family. Body: Because pets are family, their memories deserve to be honored with the same love and devotion. Explore our compassionate collection of pet urns, designed to provide a beautiful final resting place for your beloved friend.
• •Headline: Guiding You with Compassion, Every Step of the Way. Body: We understand this is a difficult time. Our commitment is to provide a supportive, open, and modern service to help you find the right urn. Quality, care, and your peace of mind are our priorities.
• •Headline: Preserving Precious Memories: Ash Jewelry & Keepsakes. Body: Keep their memory always near with our collection of finely crafted ash jewelry. A discreet and personal way to hold a tangible part of your loved one close to your heart, forever.