Brand Tone

Personal, Passionate, Creative, and Joyful

Brand Values

• •Handcrafted Quality
• •Creativity and Artistry
• •Customer Satisfaction
• •Joy and Connection
• •Giving Back
• •Uniqueness

Best Practices

• •Tell Your Story: Consistently weave in elements of your brand's origin and the passion behind your creations, as Cinder House Creations does with its hummingbird feeder story. This builds connection and authenticity.
• •Use "You" and "We" Inclusively: Foster a sense of community and personal connection by addressing the customer directly ("you") and speaking as the creators ("we"). Emphasize shared joy and satisfaction.
• •Highlight the "Handcrafted" and "Unique" Aspects: Remind customers of the special nature of your products. Use words like "handcrafted," "unique," "artisan," "one-of-a-kind," and "labour of love" to reinforce the value of your items.
• •Infuse Passion and Positive Emotion: Let your love for your craft shine through. Use descriptive and emotive language that conveys the joy, care, and artistic vision embedded in each product. Words like "joy," "love," "passion," "mesmerizing," "soothing," and "delight" can be effective.
• •Maintain an Approachable and Friendly Voice: Even when describing sophisticated art or intricate crafts, keep the language accessible and inviting. Encourage interaction and feedback, making customers feel like part of the Cinder House Creations community.

Social Perception

Positive, Artistic and Gift-Oriented, Nature-Connected (initially)

Copy Examples

• •Welcome to Cinder House Creations, where every piece tells a story. Born from a love for art and a desire to share a little joy, we handcraft unique treasures just for you. Explore our creations and find something that speaks to your heart.
• •Help your feathered friends flourish with our original Copper Hummingbird Feeder! Designed with love in our East Texas workshop, it's not just a feeder, it's a daily dose of delight for you and the hummers. Easy to clean and a beautiful addition to any garden.
• •Overflowing with color and passion! ✨ Just finished this new acrylic pour, and I'm mesmerized by the way the paints danced together on the canvas. Each piece is a unique moment captured – a little bit of chaos and a whole lot of soothing beauty. Want to bring this energy into your space?
• •From a small cinder block home to your home, our creations are made with passion. What started with a simple hummingbird feeder has blossomed into a world of art, photography, and unique handcrafted goods, all designed to bring a smile to your face.
• •Have a special idea in mind? Let's create something beautiful together! We love bringing your visions to life with a personal, handcrafted touch. Reach out and let's chat about your custom Cinder House Creation.