Tono de Marca

Family-oriented, Welcoming, Solution-oriented, Practical, Trust-seeking, Reassuring, Aspiring to Elegance and Sophistication

Valores de Marca

• •Customer Satisfaction
• •Family
• •Trust and Security
• •Responsibility and Commitment
• •Efficiency and Development
• •Respect
• •Quality (Implied)
• •Practicality
• •Elegance
• •Refinement
• •Sophistication

Mejores Prácticas

• •Always Prioritize the "Family" and "Home" Angle: Frame product benefits and brand messages around how they improve family life and the home environment. Use inclusive and warm language.
• •Emphasize Practical Solutions and Ease: Clearly articulate how products solve problems or make daily tasks simpler and more enjoyable. Avoid overly technical jargon.
• •Infuse a Touch of Aspirational Elegance: While focusing on practicality, use descriptive words that evoke a sense of style, sophistication, and refinement where appropriate for the product category.
• •Build Trust Through Transparency and Reassurance: Clearly state policies, offer reliable customer support, and, if continuing the anti-scam messaging, do so in a way that empowers the customer rather than solely focusing on fear. Highlight the care taken in product selection.
• •Maintain a Welcoming and Approachable Voice: Ensure all communication, from website copy to customer service interactions, is friendly, helpful, and makes the customer feel valued and "at home" with the brand.

Percepción Social

The brand is relatively new or has a limited online footprint beyond its own website. The brand wants to be perceived as family-oriented, trustworthy, elegant and practical.

Ejemplos de Copy

• •Cilabela: Your Home, More Practical & Elegant. Discover solutions that simplify your family's life.
• •At Cilabela, we believe your home should be a haven of comfort and style. That's why we carefully select each product to bring more ease and sophistication to your everyday. Welcome to the family! #CilabelaLoja #FamilyStore #HomeSolutions #PracticalElegance
• •Tired of [common kitchen problem]? Our [Product Name] is designed to make your daily routine smoother and your kitchen more efficient. We've researched the best so you can enjoy more moments with your loved ones. Experience the Cilabela difference – quality and practicality you can trust.
• •More than just an online store, Cilabela was born from a dream between two sisters to bring more practicality and beauty into homes. We are your partners in creating a space where your family can thrive, offering handpicked items that combine elegance with everyday functionality. Trust us to help you find exactly what you need.
• •Make Your Day-to-Day Easier (and More Stylish!) with Cilabela ✨