Brand Tone

Authentic & Sincere, Inspiring & Passionate, Ethical & Conscious, Warm & Welcoming, Curated & Refined

Brand Values

• •Responsibility (Social & Environmental)
• •Authenticity & Craftsmanship
• •Slow Shopping
• •Supporting Emerging Creators
• •Human Connection & Community
• •Quality & Durability
• •Enchantment, Refinement, Benevolence, Creativity, Simplicity, Performance

Best Practices

• •Always Lead with Values: Ensure that the core values of responsibility, authenticity, slow shopping, and creator support are woven into the narrative, whether explicitly stated or subtly implied. Every piece of copy should echo why Cigoire exists.
• •Spotlight the "Who" and "How": Go beyond just describing the product. Tell the story of the creator, their inspiration, their process, and how the product is made responsibly. This reinforces authenticity and human connection.
• •Use Warm, Inclusive, and Inspiring Language: Address the customer with a friendly and respectful tone. Use words that evoke a sense of discovery, delight, and connection (e.g., "discover," "cherish," "meaningful," "inspired," "conscious choice").
• •Be Specific About Ethical Claims: Instead of vague terms, provide concrete details where possible (e.g., "made from GOTS-certified organic cotton," "crafted in a small workshop in Lyon," "supporting fair wages for artisans"). This builds trust and credibility.
• •Maintain Visual and Textual Harmony: Ensure that the style of the copy aligns with the visual aesthetic of the brand – which is typically clean, elegant, and focused on the product's beauty and craftsmanship. The language should complement the visuals to create a cohesive and immersive brand experience.

Social Perception

Positive & Trusted, A Go-To for Unique & Meaningful Gifts, Advocate for French Creativity & Slow Living, Aspirational yet Accessible

Copy Examples

• •Instagram Post (Image: A beautifully handcrafted ceramic mug): Morning moments, made more meaningful. ✨ This handcrafted mug isn't just a vessel for your coffee; it's a piece of [Creator's Name]'s passion, ethically made in the heart of France. Discover the story behind the craft and embrace the art of slow living, one sip at a time. #Cigoire #SlowShopping #ArtisanMade #FrenchCreators #EthicalHome
• •Email Newsletter Snippet (Subject: Gifts That Tell a Story): Looking for a gift that truly resonates? At Cigoire, we believe in the magic of objects crafted with intention. Each piece in our collection carries the fingerprint of its creator and the promise of sustainable practices. Give more than a gift; give a piece of art, a commitment to quality, and a story worth sharing. Explore our curated selection of responsible treasures.
• •Website Banner (Homepage): Cigoire: Discover. Connect. Cherish. Your home for unique, responsibly-made treasures from France's most inspiring emerging creators. Shop with heart, live with intention.
• •Facebook Ad (Carousel of different products - fashion, home, beauty): Tired of the same old thing? Step into the world of Cigoire. We handpick unique fashion, home, and beauty items from talented French artisans who believe in quality, sustainability, and fair practices. Find pieces as unique as you are and support a kinder way to shop. #CigoireCreators #EthicalChoices #MadeInFranceWithLove #ConsciousConsumer
• •Product Description Snippet (For a piece of jewelry): Adorn yourself with more than just beauty. This exquisite [Product Name] necklace is handcrafted by [Creator's Name] using recycled silver and ethically sourced gemstones. A testament to timeless design and conscious creation, it’s a quiet statement of elegance and values you can wear proudly. Each purchase directly supports an independent artisan dedicated to their craft and our planet.