Brand Tone

Knowledgeable & Passionate, Customer-Focused & Service-Oriented, Direct & Value-Driven, Enthusiast-to-Enthusiast, Approachable & Inclusive (for adults)

Brand Values

• •Quality & Selection
• •Customer Satisfaction
• •Value & Accessibility
• •Passion for the Cigar Lifestyle
• •Integrity & Trust
• •Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Knowledgeable, Customer-Focused, Direct, Enthusiast-to-Enthusiast, Approachable) with specific examples of "do's and don'ts" for language, phrasing, and style. This ensures everyone writing copy is aligned.
• •Speak the Enthusiast's Language (Authentically): Use terminology and references that resonate with cigar lovers (e.g., "stick," "vitola," notes on wrappers/fillers/binders, flavor profiles) but ensure it's backed by genuine knowledge and not just buzzwords. Avoid overly technical jargon when addressing beginners.
• •Prioritize Customer Benefit & Satisfaction: Frame product descriptions and promotional copy around how the customer will benefit (e.g., enjoyment, relaxation, discovery, value). Reinforce the commitment to satisfaction in guarantees, return policies, and customer service interactions.
• •Maintain Transparency and Directness: Be clear and straightforward in offers, pricing, and terms. If something is a "deal," clearly explain the value. This builds trust, aligning with the "Direct" aspect of the brand name.
• •Infuse Passion, Share Stories: Let the genuine love for cigars shine through. Share stories about the brands, the craftsmanship, the lifestyle, and the experiences cigars offer. This connects with customers on an emotional level and reinforces the "passionate" and "enthusiast-to-enthusiast" elements of the tone. This is evident in their existing blog content.

Social Perception

Generally Positive for Selection and Price, Reliable Source, Good Customer Service (often cited), Concerns about Price on Rare Items/Past Issues, Mid-Range Performer

Copy Examples

• •Headline: Discover Your Next Favorite: Premium Cigars, Direct to You. Body: At Cigars Direct, we share your passion. Explore our curated selection of the world's finest cigars, from timeless classics to exciting new releases. Unbeatable prices and expert service, every time. Call to Action: Shop Our Collection Now!
• •Headline: The Connoisseur's Choice: Rare Finds & Exclusive Blends. Body: Looking for that special stick? We specialize in sourcing hard-to-find premium cigars and limited editions that elevate your smoking experience. Trust the enthusiasts at Cigars Direct. Call to Action: Explore Rare Cigars.
• •Headline: Don't Just Smoke. Savor. Body: A fine cigar is more than a smoke – it's an experience. Let us guide you. Our passion for quality and commitment to your satisfaction ensures every cigar from Cigars Direct is a moment to cherish. Call to Action: Find Your Perfect Moment.
• •Headline: Value You Can Taste. Quality You Can Trust. Body: Get the best of both worlds. Cigars Direct offers an extensive range of premium cigars at prices that make enjoyment accessible. Plus, our dedicated team is here to ensure you're 100% satisfied. Call to Action: See Our Latest Deals!
• •Headline: For the Love of Leaf: Your Journey Starts Here. Body: Whether you're a seasoned aficionado or new to the world of cigars, Cigars Direct is your trusted partner. Unrivaled selection, passionate service, and the promise of an exceptional experience. Call to Action: Join the Cigars Direct Community.