Brand Tone

reassuring, innovative, and caring

Brand Values

• •Innovation
• •Safety & Protection
• •Care & Well-being
• •Reliability & Trust
• •Autonomy & Peace of Mind

Best Practices

• •Prioritize "Benefit of the Benefit": Don't just state what the product does (e.g., "deploys an airbag"). Explain the deeper benefit this provides (e.g., "enabling continued independence," "providing peace of mind for families").
• •Emphasize Trust and Reliability: Use words that convey security, dependability, and advanced technology (e.g., "smart sensors," "ultra-reactive," "proven protection," "secure"). Back these claims with data where possible (e.g., deployment speed).
• •Speak with Empathy and Understanding: Acknowledge the concerns of the target audience (fear of falls, worry about child safety). Position Chutex Innovation as a caring partner offering solutions.
• •Keep Language Clear and Accessible: While the technology is innovative, the explanation of its benefits should be easy to understand for all, including those who may not be tech-savvy, especially when addressing seniors or their caregivers.
• •Maintain a Hopeful and Empowering Outlook: While addressing serious safety issues, the overall message should be one of empowerment, enabling users to live more freely and securely, rather than focusing solely on fear. Highlight the "autonomous future" aspect.

Social Perception

positive and intrigued

Copy Examples

• •Give Them the Freedom to Live Boldly. Our Airbag Vests Protect. Life doesn’t stop, and neither should they. Chutex Innovation provides intelligent airbag protection that deploys in milliseconds, offering safety and confidence for every generation. Explore innovation that cares.
• •Water Fun, Worry-Free. Introducing Flotis by Chutex. Let them splash, play, and explore with greater peace of mind. The Flotis airbag belt offers discreet, automatic protection against drowning risks for children. Smart safety for their precious moments.
• •Innovation for Independence. Safety for Seniors. Empower your loved ones to maintain their active lifestyle. Chutex airbag vests are designed for comfort and rapid fall protection, reducing injury risk and fostering continued autonomy. Because every moment matters.
• •Protect Your Team, From the Ground Up. ProSecure by Chutex. For professionals working at heights or in hazardous environments, ProSecure offers an advanced layer of airbag safety. Innovative, reliable, and built for demanding conditions. Invest in their well-being.
• •Seconds Can Change Everything. Chutex Reacts Faster. Our smart airbag technology detects falls and deploys instantly, providing critical protection when it's needed most. Trust Chutex Innovation for proactive safety solutions that bring reassurance to everyday life.