Brand Tone

Elegant & Sophisticated, Minimalist & Understated, Aspirational & Inspiring, Quality-Focused, Calm & Serene.

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Mindful Living
• •Elegance & Beauty
• •Curation
• •Creating a Sanctuary

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the tone (e.g., sophisticated, calm, minimalist), preferred vocabulary (e.g., "sanctuary," "curated," "timeless," "elegance"), and phrases to avoid (e.g., overly casual slang, aggressive sales language).
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the materials, the craftsmanship, or the design details that convey quality. Let high-quality visuals do much of the talking.
• •Emphasize Benefits Beyond the Product: Connect products to the feeling or lifestyle they enable – peace, tranquility, inspiration, mindful living, creating a sanctuary.
• •Maintain Visual Consistency: Ensure all imagery used in conjunction with copy (on the website, social media, ads) reflects the same elegant, minimalist, and high-quality aesthetic. The copy and visuals should reinforce each other.
• •Train Anyone Creating Content: Ensure that everyone involved in writing copy, from social media managers to customer service (if they handle public-facing text), understands and can consistently apply the brand's tone of voice. Regular review and feedback can help maintain this consistency.

Social Perception

As the brand is very new, its social perception is not yet established. The intended perception is that of a high-quality, tasteful, and reliable source for modern and minimalist home decor that appeals to individuals who value understated luxury and a serene living space.

Copy Examples

• •Simplicity speaks volumes. Our new ceramic vase, with its organic lines and matte finish, brings a touch of understated elegance to any corner. Discover the art of minimalist decor. #ChozenStore #HomeSanctuary #MinimalistVase
• •At Chozen, we believe your home should be your sanctuary – a curated space that inspires calm and reflects your unique taste. Each piece in our collection is chosen for its timeless design and quality craftsmanship, helping you create a haven of peace and beauty. #MindfulLiving #TimelessDecor
• •Introducing the Serene Spaces Collection. Thoughtfully curated diffusers, sculptural candle holders, and tactile ceramics designed to transform your home into an oasis of tranquility. Explore the new arrivals and find your Chozen piece. Link in bio. #NewCollection #ElegantHome #ChozenLiving
• •What does 'home sanctuary' mean to you? Is it a quiet reading nook, a sunlit kitchen, or a space filled with calming scents? Share your vision of a peaceful home below. 👇 #ChozenCommunity #HomeInspiration #InteriorStyling
• •Elevate your space with enduring style. For a limited time, enjoy complimentary shipping on all orders over [Amount]. Curate your sanctuary with Chozen, delivered to your door. #ChozenStore #HomeDecor #LuxuryInteriors #FreeShipping