Brand Tone

Enthusiastic & Energetic, Informal & Approachable, Urgent & Persuasive, Benefit-Oriented & Direct, Playful & Trendy

Brand Values

• •Value for Money
• •Trendiness & Novelty
• •Customer Satisfaction
• •Accessibility & Convenience
• •Transparency

Best Practices

• •Embrace the "Chollo" Mentality: Always highlight the deal, the bargain, the "scandalous" price. Use energetic and enthusiastic language when talking about savings and product benefits.
• •Keep it Casual and Direct: Use informal Spanish, contractions, and speak directly to the audience (tú form). Avoid overly formal or complex sentence structures.
• •Inject Urgency (Authentically): Use phrases that encourage quick action like "limited time," "while supplies last," "don't miss out," but ensure these are tied to genuine offers.
• •Stay Trendy and Visual (Especially on Social Media): Incorporate relevant emojis, popular slang (where appropriate and understood by the target audience), and refer to current trends if a product aligns. Visuals should be bright and engaging.
• •Focus on Excitement and Solutions: Frame products not just by their features, but by the excitement they bring or the problems they solve in a fun, accessible way. Make bargain hunting feel like a joyful discovery.

Social Perception

Deal-Focused, General Online Retailer, Active on Social Media, Emerging Brand, Tries to build trust by highlighting customer satisfaction.

Copy Examples

• •🔥 ¡Stop Scrolling! 🔥 This [Product Name] is the CHOLLEANDO find you NEED! ✨ Unbeatable price for a limited time only. Tap to snag yours before it's gone! 💨 #CholloDelDia #GadgetGoals
• •Say HOLA to your new [Product Category] obsession! 😍 The [Product Name] makes [Benefit] easier than ever. And the price? ¡DE ESCÁNDALO! 💸 Get yours with FREE shipping today! Link in bio. #OfertasIncreibles #CholleandoEsLoMaximo
• •Wait for it... 😉 This [Product Name] is a total game-changer! 🤯 Grab this viral bargain NOW on Cholleando.es before your bestie does! #TikTokMeHizoComprarlo #Chollazo #LimitedStock
• •🤫 Psst... Your EXCLUSIVE Chollo Inside! Prices SO GOOD, they're almost a secret!
• •💥 ¡ATENCIÓN, CAZADOR DE CHOLLOS! 💥 ¡Nuevos productos TOP aterrizando DIARIAMENTE a precios que no te vas a creer! Compra ahora y ¡a chollear!