Brand Tone

Professional & Expert, Informative & Educational, Quality-Conscious & Reliable, Solution-Oriented, Confident & Proud

Brand Values

• •Quality & Precision
• •Innovation
• •Safety & Compliance
• •Customer Support & Partnership
• •Efficiency & Performance
• •Expertise & Knowledge-Sharing
• •American Made

Best Practices

• •Prioritize Clarity and Precision: Use accurate, industry-specific terminology correctly. While technical, ensure the language is clear and avoids unnecessary jargon where a simpler term would suffice for broader B2B understanding. Explain complex concepts when necessary.
• •Emphasize Expertise and Authority: Confidently showcase knowledge. Use data, specifications, and well-reasoned arguments to support claims about product performance and benefits.
• •Maintain a Professional and Respectful Voice: Avoid overly casual language, slang, or humor that might detract from the serious nature of the investment and the industry's regulatory landscape. The tone should be helpful and solutions-oriented.
• •Focus on Solutions and Benefits, Not Just Features: While detailing technical features is important, always connect them back to tangible benefits for the client: increased yield, better purity, improved safety, reduced operational costs, GMP compliance, etc.
• •Ensure Consistency Across All Channels: Whether it's the website, a LinkedIn post, an email newsletter, or a product brochure, the core tone (professional, expert, quality-driven) should remain consistent to build a strong, recognizable brand identity.

Social Perception

A specialized, high-end equipment provider, Technically proficient and knowledgeable, Focused on safety and compliance, Reliable and robust, A US-based manufacturer, Potentially premium-priced

Copy Examples

• •Headline (Product Focus - Ethanol Extraction): Maximize Your Ethanol Extraction Purity & Yield. Discover the CEI Advantage. Body Teaser: Engineered for unparalleled efficiency and GMP compliance, our ethanol extraction systems deliver consistent, high-quality results. Explore U.S. made precision.
• •Social Media Post (Problem/Solution - Solvent Recovery): Image: Sleek shot of a solvent recovery unit. Caption: Losing valuable solvent impacts your bottom line. Our advanced solvent recovery systems are designed for maximum recapture rates, enhancing your operational sustainability and profitability. #SolventRecovery #ExtractionEfficiency #ChoiceExtraction
• •Website Banner (Value Proposition - Turnkey Solutions): From Concept to Full-Scale Operation: Your Trusted Partner in Turnkey Extraction Solutions. Sub-text: Expert consultation, custom engineering, installation, and training – all under one roof.
• •Blog Post Title (Educational/Expertise): The Engineer's Guide to Optimizing Hydrocarbon Extraction for Terpene Preservation. Intro Snippet: Delve into the critical parameters and equipment considerations for capturing the full spectrum of valuable compounds. Choice Extraction Inc. shares expert insights.
• •Email Subject Line (New Product/Innovation): Introducing the Next Generation in Botanical Processing: [New Product Name] by Choice Extraction Inc. Preview Text: Achieve unprecedented control and efficiency. Discover the innovative features designed for your success.