Brand Tone

Friendly, Trendy, Approachable, Youthful, Aspirational, Casual, Engaging

Brand Values

• •Fashion-Forwardness
• •Accessibility
• •Customer Engagement
• •Femininity & Style

Best Practices

• •Consistently use language, references, and humor that resonate with your target demographic (young, fashion-conscious women).
• •Create a simple guide outlining your brand's voice, preferred terminology (e.g., "besties" vs. "customers"), emoji usage, and level of formality. Share this with anyone creating content.
• •Let the brand's personality shine through. Avoid overly corporate or stiff language. Share behind-the-scenes glimpses or user-generated content (with permission) to build a stronger connection.
• •While the format might change (e.g., Instagram caption vs. email newsletter), the core tone and personality should remain recognizable.
• •Pay attention to how your audience communicates and engages with your content. Monitor comments and messages to understand their language and preferences, and subtly adapt your tone if needed, while staying true to your core brand voice.

Social Perception

The brand is likely perceived as a go-to online shop for young women seeking trendy and stylish clothing. The visual consistency on Instagram helps build a perception of a curated and fashionable collection.

Copy Examples

• •Instagram Post (New Arrivals): "Stop scrolling! ✋ Your new fave <dress/top/set> just landed at Chloe & Lucy! ✨ OBSESSED is an understatement. Tap to shop before it's gone! 💖 #ChloeAndLucyStyle #NewCollection #MustHaveFashion #TrendyLooks #OOTDInspo"
• •Website Banner (Sale): "Hey gorgeous! 😉 Treat yourself (you deserve it!). Up to 50% OFF select styles is ON NOW. Don't miss out on these killer deals! Shop the sale -> [Link]"
• •Email Subject Line (Restock Alert): "Guess what's BAAACK?! 😍 Your fave [Product Name] is restocked!"
• •Product Description Snippet (for a floral dress): "Bloom into your best self with our 'Daisy Dream' dress! 🌸 This flowy number is perfect for sunny brunches or a cute date night. Super comfy and effortlessly chic – get ready for ALL the compliments! 😉"
• •Instagram Story Poll: "Weekend vibes loading... Which C&L outfit are you rocking? 🤔 [Option 1: Comfy & Cute Set] vs [Option 2: Glam Night Out Dress] Vote now! 👇"