Brand Tone

Professional and Expert, Reliable and Trustworthy, Solution-Oriented and Customer-Focused, Innovative

Brand Values

• •Durability and Quality
• •Efficiency and Productivity
• •Safety
• •Innovation and Problem-Solving
• •Customer Responsiveness
• •American Made

Best Practices

• •Prioritize "Proven, Trusted, Responsive": Ensure these core attributes are consistently reflected in the language used. Use strong verbs and confident statements that highlight reliability and expertise.
• •Emphasize Durability and "Made in USA": Continuously reinforce the robust build quality of the products (e.g., "heavy-gauge steel," "built to last") and their American manufacturing heritage, as this is a key differentiator.
• •Focus on Solutions and Benefits, Not Just Features: Translate technical features into tangible customer benefits like "reduced downtime," "lower labor costs," "safer operations," and "increased productivity."
• •Maintain a Professional and Direct Voice: Avoid overly casual language or jargon that the target audience (industrial professionals) might not appreciate. Be clear, concise, and informative.
• •Showcase Experience and Innovation: Balance the company's long history with its commitment to patented designs and continuous improvement, demonstrating both stability and forward-thinking.

Social Perception

Established and Reputable, Providers of Robust, Industrial-Grade Equipment, Focused on Specific Industrial Needs

Copy Examples

• •Headline: Stop Wasting Hours on Sump Cleaning. Start Boosting Uptime. Body: Your CNC machines are vital. So is their maintenance. CECOR Sump Sharks are engineered for rapid, thorough sump cleaning, getting you back to production faster. Built tough in the USA, our systems remove sludge and filter fluids efficiently, reducing downtime and labor costs. Discover the proven CECOR advantage.
• •Headline: Heavy Loads? Demanding Environments? CECOR Chip Carts Won't Quit. Body: Move chips, scrap, and materials with confidence. CECOR industrial carts are constructed from heavy-gauge, fully welded steel to withstand the toughest factory floor conditions. Designed for maximum capacity and maneuverability, our chip carts make material handling safer and smarter. Proudly made in the USA since 1955.
• •Headline: The Smarter Way to Handle Industrial Waste & Fluids: CECOR Solutions. Body: For over 68 years, CECOR has been the trusted name in innovative fluid handling and material transport. From our powerful Sump Shark cleaners to our indestructible dumping carts, we provide patented solutions that help your team work faster, better, and safer. What maintenance challenge can we solve for you today?
• •Headline: Maximize Coolant Life & Machine Performance. Minimize Hassle. Body: CECOR’s advanced sump cleaning and coolant management systems don't just remove waste; they help you reclaim valuable fluids and protect your machinery. Our patented filter systems and durable designs ensure long-lasting performance and real cost savings. Responsive support and American-made quality, guaranteed.
• •Headline: Your Partner in Productivity: Durable Carts & Sump Cleaners Built by CECOR. Body: From small machine shops to Fortune 500 manufacturers, CECOR equipment is the proven choice for efficient industrial maintenance. Our responsive team is ready to help you select the right dumping carts, Sump Sharks, or dispensers to optimize your operations. Invest in American-made durability that pays for itself.