Brand Tone

Aspirational, Curated, Supportive, Empowering, Fashion-Forward, Edgy, Inclusive, and Conscious

Brand Values

• •Creativity and Innovation
• •Empowerment
• •Diversity and Inclusivity
• •Sustainability
• •Community
• •Curation and Quality

Best Practices

• •Emphasize Storytelling: Share the narratives behind the designers and their collections to highlight craftsmanship and vision.
• •Use Elevated but Accessible Language: Maintain a sophisticated tone while ensuring the message is clear and engaging for a fashion-conscious audience.
• •Visually Align: Ensure all imagery and visual content across platforms reflect the curated, fashion-forward, and often edgy aesthetic of the brand.
• •Champion Values Consistently: Integrate keywords and messaging related to sustainability, diversity, and empowerment across all communications.
• •Foster Community Engagement: Use language that invites dialogue, encourages support for designers, and makes customers feel part of an exclusive and forward-thinking community.

Social Perception

A Hub for Discovery, Supportive of Talent, High-Quality and Unique, Experiential Retailer, Globally Connected

Copy Examples

• •Beyond the Label: Discover the visionary designers shaping the future of fashion. Explore curated collections at DOORS NYC.
• •Wear the Change. Support independent talent and sustainable style with our latest arrivals. #DoorsNYC #IndependentFashion
• •SoHo's Edit: Unearth avant-garde pieces and redefine your style. Visit the DOORS NYC concept store and meet the new wave of design.
• •From global runways to your wardrobe. DOORS NYC brings you exclusive access to the world's most exciting emerging designers.
• •More Than Fashion. It's a Movement. Join the DOORS NYC community and champion creativity, diversity, and conscious consumption.