Brand Tone

aspirational, sophisticated, and confident

Brand Values

• •Quality Craftsmanship: "Each Chinco piece is crafted with meticulous attention to detail, ensuring the highest standards of quality."
• •Modern Elegance: "Our designs marry classic sophistication with modern aesthetics, perfect for any occasion."
• •Sophistication & Refinement: "Chinco is for the man who values refinement and seeks a distinctive, polished look."
• •Customer Satisfaction: "We're dedicated to your ease and satisfaction."
• •Global Aspiration: "While rooted in Egyptian heritage, our vision is global, aiming to bring our unique style to men around the world."
• •Transformation through Style: "We believe in the power of style to transform, and our mission is to create fashion that not only meets but exceeds the expectations of the modern man."

Best Practices

• •Use Elevated Vocabulary: Incorporate words that evoke sophistication, quality, and elegance (e.g., "meticulous," "refined," "distinguished," "unparalleled," "timeless," "crafted").
• •Focus on the "Why": Don't just describe the product; explain the feeling or status it imparts. Connect with the aspirational desires of the target audience – the man who wants to feel confident and stylish.
• •Maintain a Confident and Assured Voice: Speak as an authority on style and quality. Avoid overly casual slang or hesitant language. The brand presents itself as setting new standards.
• •Emphasize Craftsmanship and Detail: Regularly highlight the attention to detail, quality materials, and the blend of heritage (Egyptian) with style (Italian soul).
• •Ensure Visual and Textual Harmony: The sophisticated tone of the copy should be consistently matched by high-quality, stylish imagery and videography across all platforms, as they generally aim to do on their social channels.

Social Perception

a brand striving for a high-quality, stylish image that resonates with men seeking a refined and modern look

Copy Examples

• •Headline: Chinco: Where Egyptian Heritage Meets Italian Soul. Discover Your Signature Style. Body: Experience fashion that transcends trends. Chinco meticulously crafts each piece, blending timeless elegance with a modern sensibility. Elevate your wardrobe, redefine your presence. Call to Action: Explore the Collection.
• •Product Focus (e.g., Gurkha Trousers): Headline: Command Attention. The Chinco Gurkha Trouser. Body: More than just trousers, they're a statement. Impeccably tailored for a distinguished silhouette and unparalleled comfort. For the man who understands that true style speaks volumes. Call to Action: Shop Now and Define Your Look.
• •Brand Story Snippet: Headline: Crafted with Passion, Designed for the Discerning. Body: Since 2022, Chinco has been on a relentless pursuit: to bring sophisticated, high-quality menswear to the modern global citizen. We believe style is transformative. Let us be part of your evolution. Call to Action: Discover Our Journey.
• •Social Media Post (Image: Man confidently wearing a Chinco suit): Caption: Elegance isn't just worn, it's embodied. Chinco empowers you to express your most confident self. #ChincoStyle #ModernMan #SophisticatedFashion #Menswear #ItalianSoulEgyptianCraft Call to Action: Tap to Shop the Look.
• •Email Subject Line: The Art of Dressing Well: Introducing the Latest from Chinco. Email Body Snippet: Dear [Customer Name], At Chinco, we believe every garment should be a masterpiece of detail and design. Our new arrivals are curated for the man who values both tradition and innovation in his wardrobe. Discover pieces crafted to elevate your everyday. Call to Action: Unveil New Arrivals.