Brand Tone

Passionate, Artisanal/Craft-focused, Enthusiastic & Engaging, Authentic & Unique, Slightly informal and direct.

Brand Values

• •Passion for Pop Culture/Manga
• •Artisanship & Quality
• •Originality & Uniqueness
• •Eco-responsibility
• •Supporting French Craftsmanship
• •Emotional Connection

Best Practices

• •Speak Fan to Fan: Use language that resonates with manga enthusiasts – refer to iconic moments, characters, and emotions that true fans will recognize and appreciate. Avoid overly corporate or generic marketing speak.
• •Emphasize Craftsmanship & Uniqueness: Consistently highlight the 'handmade,' 'artisanal,' 'French-made,' and 'unique 3D effect' aspects. Explain *how* the products are special (layered wood, engraved).
• •Inject Passion & Enthusiasm: Let the love for the source material shine through. Use evocative and exciting language when describing the scenes and characters depicted.
• •Highlight Eco-Values & Local Production: Regularly mention the use of eco-responsible materials and that the products are conceptualized and made in France, as this is a stated value.
• •Maintain a Consistent Voice Across Platforms: Whether it's the website, Instagram, or TikTok, ensure the tone remains passionate, authentic, and slightly informal, reflecting the brand's origin story of two friends sharing their passion.

Social Perception

Chikei.fr aims to be perceived as a go-to source for passionate manga fans seeking high-quality, unique, and handcrafted art pieces that resonate emotionally and reflect French artisanal skill. They want to be seen as creators who understand and share the fans' enthusiasm.

Copy Examples

• •Headline: Relive the Legend. Own the Moment. Artisan-crafted manga tributes that bring your walls to life. Body: Tired of generic posters? At Chikei, we meticulously engrave iconic manga scenes into rich wood, creating unique 3D masterpieces that pulse with the spirit of your favorite stories. Handmade in France, for fans who feel every battle, every victory.
• •Social Media Post (Image: Close-up of a Berserk wood engraving): The rage, the sacrifice, the legend. Guts, immortalized in wood. Each layer tells a story, handcrafted with passion right here in France. This isn't just decor; it's a piece of the struggle. Feel it? Link in bio. #ChikeiFrance #Berserk #MangaArt #Handmade #FrenchArtisan
• •Product Description Snippet (for a Naruto piece): Unleash the power of the Nine-Tails in your own space! This dynamic wood engraving captures Naruto's indomitable spirit, meticulously crafted to bring that iconic scene to life with stunning depth. More than a poster, it’s a daily reminder to never give up. Eco-friendly wood, 100% French made.
• •Email Subject Line: Your Walls Are Crying Out For This 🔥 (Iconic Manga Art Inside) Email Body Preview: Hey [Fan Name], Forget flimsy paper. Imagine your favorite manga hero, not just printed, but *carved* with passion. Our Chikei wood art brings a unique, textured soul to iconic scenes...
• •About Us Snippet: We're not just a store; we're two lifelong fans who decided our passion for manga deserved more than pixels and paper. Chikei was born from a desire to hold those epic moments, to feel their weight. That's why every piece is handcrafted by us in France, using sustainable wood, ready to fuel your own inner hero.