Brand Tone

Authentic & Traditional, Appreciative & Respectful, Elegant & Sophisticated, Accessible & Value-Oriented, Customer-centric & Reassuring

Brand Values

• •Authenticity
• •Craftsmanship & Heritage
• •Empowerment
• •Affordability & Accessibility
• •Quality
• •Customer Satisfaction

Best Practices

• •Always Emphasize 'Handcrafted' and 'Authentic'
• •Tell the Story of the Artisans
• •Use Elegant and Evocative Language
• •Balance Tradition with Modern Appeal
• •Maintain Transparency and Build Trust

Social Perception

Positive for Product Quality, Seen as a genuine provider of Chikankari, Growing but not yet a widely known name, Trusted for Online Transactions

Copy Examples

• •Step into tradition. ✨ Our new [Product Name] kurti, handcrafted with authentic Chikankari by Lucknow's skilled women artisans, brings timeless elegance to your everyday. Feel the story in every stitch. Shop now – link in bio. #Chikankalakaari #HandmadeHeritage #LucknowiChikankari #EthnicWear #ArtisanMade
• •Chikan Kalakaari: Authentic Lucknowi Chikankari, Lovingly Handcrafted. Discover the Art. Affordable Elegance, Delivered to You.
• •Experience the delicate artistry of our [Product Name]. Each motif is meticulously hand-embroidered by our talented women artisans in Lucknow, ensuring a piece that's not just clothing, but a wearable legacy. Made with breathable [Fabric Type] for all-day comfort and grace.
• •Carry a Piece of Heritage: Our Handcrafted Chikankari Sale Starts Now!
• •At Chikan Kalakaari, we believe in more than just fashion. We believe in preserving the rich legacy of Chikankari and empowering the women artisans who are the true keepers of this craft. Every piece tells a story of passion, skill, and the timeless beauty of handmade elegance, made accessible just for you.